Archive for the ‘Industry’ Category

07.1
15

The Honcho of the Indian Sweets and Snacks Industry

by como ·

Food is the very essence of survival. It is not only the whole meals that have gained popularity but also veg snacks items, chaat, sweets, namkeen, etc. that are equally savored. There are a very few Indian brands that are renowned not only in the Indian market but also overseas; worth mentioning is Bikanervala. The honcho in the Indian sweets and snacks industry is obviously the century plus old Bikanervala. Ask any foodie freak about Bikanervala and pat would come the reply in the positive with a mention of food items in the Bikanervala menu such as veg snacks, chaat, namkeen, sweets, etc.

Here is a list of the food items included in the Bikanervala menu: Sweets: Premium sweets, traditional sweets, khoya sweets, Bengali sweets; few of these include rasgulla, ghewar, malai chap, rasmalai, kalakand, petha, pakija, laddoo, barfi, shrikhand, etc. Namkeens: Aloo bhujia, peanuts, badam lacha, bikaneri bhujia, chana masala, cornflakes mixture, dal moth, ganthiya, kaju mixture, etc. Chaat: Bhalla papri, lachha tokri, pani puri, bhel puri, matar kulcha, dahi bhalla, aloo tikki, kachori with sabji, paneer tikka, raj kachori, papri chaat, etc. Veg Snacks: Chole bhature, paneer pakoda, samosa, kachori, matar kachori, dhokla, sandwich dhokla, pav bhaji, etc. North Indian Cuisine: Shahi paneer, chana masala, seasonal vegetables, dal makhani, rajma masala, special rice, eco meals, onion kulcha, paneer nan, butter nan, etc. South Indian Cuisine: Plain dosa, masala dosa, onion rawa masala, rawa plain dosa, rawa masala dosa, uttapam, vada sambhar, sambhar idli, etc. Chinese Food: Tomato soup, veg chowmein, veg coupsey, sweet corn soup, veg fried rice, spring roll, veg manchurian, talumein soup, paneer chilly, etc.

Other food items in the Bikanervala menu include continental food, beverages & shakes, and bakery items.

Bikanervala provides latest information on food in india, sweets,indian sweets, pani puri, namkeen, south indian food, sweets shop, vegetarian snacks, bengali sweets, sweets online and about all Bikanervala Sweets, Bikano, Bikano Chat Cafe products and bikanervala menu.

06.27
15

Indian Art And Craft Industry- An Overview

by como ·

Indian Art and Craft Industry- An Overview

India is a land where every corner is evident with the greatness of art and craft. The traditional quintessence of Indian art and craft can be seen even in the daily used objects like earthen pot, mugs, bed-sheets or any such things. The objects are created with a great creativity that portrays magnificent work of art. That is what Indian art and craft industry is!

Indian art and craft is an old saga. Although, the present state of the industry is flourishing with a touch of contemporary designs and patterns but it is deeply entrenched with the rich craft customs from the past. The uniqueness in the Industry lies in its own way.

India”s richness in art and craft can be seen in every product whether garments, Jewelleries or household furnishings. These products are a perfect mix of traditional designs and modern techniques. Due to their diversity in designs and their being utilitarian in nature, they are high in demand. This has given many Indian traders to invest in the industry and flaunt India”s custom across the world. Products such as table mats, napkins, bed sheets, lamp shades etc are made out astoundingly with the use of natural material, textile printing, block printing, tie and die, hand printing etc, and are much in demand. Gems and jewelries are other obsession of India. The rising demands in gems and jewelries have transformed Indian craft traditions into a full-grown organized industry. Garments such as woolen shawls and phirens from Himachal, traditional sarees ranging from Banarsi Amru, Tanchoi, Paithani, Patola, and Kancheevaram are the most popular export garments. Indias zardozi and brocade work are highly recognized these days. Other utilitarian craft products like cushions, curtains, bedcovers, sheets, metal furniture, wood furniture, boxes, cabinets, terracotta items, utensils, garden pots, papier-mch products, brass and silverware, carpets, rugs and durries from Kashmir, jute and coir items, wood and stone sculptures, traditional paintings, decorative pieces, embellished wooden sculptures, stone and wood carvings, and many more are on the rise in India as well as in abroad.

Here is the Swot Analysis of the Indian art and craft industry that gives you more information on the present status of the industry;

Strengths

“The industry has potential in domestic as well as international markets.

“It provides wide variety in each product and exhibit diversified culture of India.

“Industry caters to the different market sectors covering handicrafts, textiles and jewelries.

“Gives potential source of employment

“It requires low capital investment

“It is a great source of foreign revenue as it is a huge export industry.

Weakness

“Industry lacks communication and infrastructure

“Lack of co-ordination between Indian manufacturers-exporters and Government

“Inadequate information available on new technology

“Industry is still confined to rural areas of the nation

“No promotional support is given to the sector

Opportunities

“Emerging demands of Indian crafts across overseas

“Development of retail sectors and changing lifestyles offer huge requirements of such products

“Rise in the industry is due to development in tourism

“Internet has emerged as a mean to develop its market network

Threats

“Increasing competition in domestic markets

“Quality products manufacturing by countries like South Africa and China

“Better trade terms are offering by these countries

“Competing countries offer better technological support and R&D development facilities

“Challenge to establish balance between demand and supply of quality products

The reason why Indian art and craft is highly appreciated and constantly flourishing in domestic and foreign markets are due to its utilitarian nature and high acceptance among people of India and people across the whole world.

06.25
15

The Textile Industry Part V

by como ·

Government Policies

Introduction

The Indian Textile Industry is looked upon as one of the largest industries in the world. The Ministry of Textiles in India has introduced several policies and schemes targeting the growth of this sector. Some of them listed here include:

Insight into Indias National Textile Policy

The National Textile Policy was devised bearing in mind the following objectives:

Boost the growth of the textile industry in India and nurture and fix its position in the global arena as a leading manufacturer and exporter of clothing.

To cut down imports of the domestic market.

To infuse competitive spirit by liberalizing stringent controls

Promoting Foreign Direct Investment and R&D in this sector

Focus on diversification and up gradation taking into account the environmental concerns.

Evolvement of a firm multi-fibre base; and developing the skills of the weavers and the craftsmen in the process.

The goals set to meet the following targets:

The Technology Up gradation Fund Scheme should be executed in a focused manner.

The garment industry should be eliminated from the list of the small scale industry sector.

The handloom industry should be prompted to flex its muscles and embark into foreign ventures to compete globally. The National Textile Policy is also working towards streamlining the availability and the productivity of quality raw materials. Due care is being taken to control the unstable prices. Special measures are being undertaken to raise the level of Indian silk to the International Standards.

Preamble

To know the purpose of the industry and to cater to peoples most basic requirements and promote sustained growth and thereby enhance the quality of living.

To recognize textile industry as an independent industry, from manufacturing raw materials to delivery of finished products, and its significant contribution to the economy as a whole.

To appreciate its vast potential for generating employment opportunities in noteworthy sectors like agriculture, organized sector, urban and rural areas, decentralized sector especially for women and differently abled.

To identify with the Textile Policy of 1985 which saw annual growth rate climb by 7.13 percent, textile exports by 13.32 percent and per capita availability of fabrics by 3.6 percent.

To evaluate the issues and problems confronted by the textile industry and strategies outlined by experts for this specific purpose.

To manufacture good quality clothing and cater to the demands of the people with reasonable prices.

Important areas

The government of India in an endeavor to promote textile industry laid emphasis on several areas, which are mentioned below:

Pioneering Marketing Strategies
Improvisation in technology
Alteration in Products
Quality Consciousness
Improvement in the quality of raw materials
Increase in productivity
Increase in exports
Finance Planning
Generation of Employment Opportunities
Human Resource Development

Pioneering Efforts

Government of India has laid down certain targets thatll help build and promote textile industry of India. To attain the aforesaid targets, dogged efforts are being made in the following direction

All manufacturing segments of textile industry will be governed by TUFS (Technology Up gradation Fund Scheme)

Enhance the quality and productivity of cotton. The aim is to enhance 50 percent productivity and sustain quality of international standards.

Set up the technology mission on jute with an objective to enhance cotton productivity of the country.

Inspire private organization to offer financial support to the textile industry.

Encourage private players to establish world class textile industry.

Persuade handloom industry for producing value added items.

Persuade private sectors build up world class textile industry and then embrace various textile processing units scattered in various parts of India.

Restore functions of the TRA(Textile Research Associations) and start giving importance to research works

Insight into the Government policy in terms of cotton and man-made fiber

One of the primary aims of the government policy is to improve the quality and the productivity of cotton and man-made fibre. Ministry of Agriculture, Ministry of Textiles and cotton growing regions are mainly responsible for achieving the target. .

Other important areas for textile industry

IT sector

The IT industry plays a paramount role when it comes to development of textile industry in India. The IT industry has laid down a sound commercial network for the textile industry to prosper and grow.

HRD sector

Optimum utilization of human resources helps build the textile industry to a large extent. Government of India has laid out some effective strategies to optimize its utilization in support of the textile industry.

Financial Planning

Government of India is also prompting talented Indian Designers and technologists of India to work for the Indian Textile Industry and is also planning to establish a venture capital fund in collaboration with financial establishments.

Indian Textile Acts

Some of the important acts with respect to the textile industry include:

Central Silk Board Act, 1948
The Textiles Committee Act, 1963
The Handlooms Act, 1985
Cotton Control Order, 1986

Under the Textile Undertaking Act, 1995 Government of India is trying its best to offer pertinent facilities so as to exploit the sector to its full potential and achieve the said target. The industry is presently growing at the rate of 9-10 percent and is estimated to grow at the rate of 16 percent in value. The clothing and manufacturing sector is expected to grow at the rate of 21 percent in value terms.

06.3
15

ITIL Certification – The New Standard In The IT Industry

by como ·

ITIL certification is becoming very popular nowadays, and has become a kind of benchmark in the IT industry. Many people are now going for this training to improve their careers and get ahead in their jobs. Moreover, many organizations are actively looking for people who have passed this certification, because they are better able to provide quality services in the IT industry.

ITIL is a short form of IT Infrastructure Library Certification. This is a training certification which was organized and initiated by the Central Computer and Telecommunications Agency (CCTA), as a form of codes of practice for the IT industry. The main aim was to provide a benchmark in order to motivate companies to provide IT services which are high quality, and up to the mark. The accreditation authority for this certification is the Information Systems Examination Board, and all potential candidates have to contact them for the exam.

If you are thinking that ITIL is just a waste of time and money, then you are very wrong. In the beginning, people did not understand the potential and meaning of this training, and did not make use of the many benefits its offers. But today, companies and individuals alike are aiming for this certification, as they know they can reach a higher level with the help of knowledge gained with this training.

There are many benefits of ITIL. First of all, it will provide you with plenty of knowledge that even years of working in the IT industry is not able to provide. You will learn about the IT services from a delivery point of view, and will understand how important it is to keep track of service quality, and satisfaction of customers. You will be aware of the standard of work that is expected from you, and how you reach that standard. Moreover, if you are beginner then you can learn all about IT jargon, and the practical implementation of what you have studied. This will give you clear concept about ITIL.

There are many organizations that are now looking for and hiring ITIL certified people, and are willing to pay a good salary as well. Many companies have started storing their data in digital form, and people with this training are better able to access and use that information. Therefore, being ITIL certified will benefit your career, by improving your knowledge and skills related to all aspects of information technology.

05.31
15

The Growing Industry Of Barbecue Sauce

by como ·

Have you noticed lately when you go to the grocery store that the section for barbecue sauce is expanding? What used to be a market for only a few different brand names of virtually the same basic tomato based sauce is now a wide selection of sauces made by both big corporations like Kraft or Bulls Eye, to smaller companies who are only focused on their specialty sauces. From the Chicago based Sweet Baby Ray’s, to the North Carolina style Scott’s, they are all out there somewhere to be purchased. Some are nationally sold, others regionally, but with the ability to now purchase nearly anything via the Internet, you can even buy local sauces made in the Carolinas, Texas, or Kansas City. Don’t forget Memphis too.

Barbecue sauce has nearly surpassed all condiments in total sales, and increases as new products keep emerging. It seems once one brand adds a specific flavor, like a hot variety of sauce for example, then every other manufacturer follows suit. When a trend takes off within a specific market, it does not take long now in our automated world for the word to get out. Production seems to start instantly on new lines of products in all things, and barbecue sauce and its market is no different.

This up trend in the barbecue sauce industry has opened the door for any new upstarts to fight their way into the market. If you are a master griller who has come up with your own fantastic sauce recipe, it might be the time to begin bottling it and selling it. Another way to get your name out there is to enter some cooking contests with your sauce, and a few good showings or victories at these events will get your name out there as well. So don’t underestimate your culinary skills and don’t be afraid to put your sauce on the map.

More and more in every industry single individuals are making their products known to the world and selling them with success. The barbecue sauce industry is booming in this way, often through restaurant owners bottling and marketing their secret sauce to the public through their establishment as well as to local markets and on the Internet. Local sauces that were once unknown to the world are being presented to a much bigger market now with so many avenues of advertising available today.

05.15
15

SEO Manchester Beneficial For Online Marketing Industry

by como ·

Marketing through the internet is extremely effective in reach to a large group of audience from different corners of the world. However, this approach is highly competitive as a result of which millions of users are opting for the online marketing approach. This has led to infinite numbers of websites highlighting same topic or depicting similar themes. It makes getting lost in the vast crowd of websites becomes easier. But with the presence of seo manchester service providers, scenarios look a lot better. A website’s performance depends largely on the SEO methods applied on it before getting listed on the search directories. SEO, or search engine optimization, is the approach to build a website’s reputation in the most positive way while being placed on the search engines.

The SEO process comprises of different techniques, like article submission, linking to top rated sites, socializing the site, checking on the correct set of keyword usage, and most importantly, taking necessary initiative to find out about originality of the content. SEO professionals need to be dedicated and hard-working. It is said that professionals of SEO in Manchester have a fixed time to enter the office but no fixed time to go out. The work pressure is immense. However, only those who love to accept these work pressures can able to achieve the highest level of success in this industry.

seo companies in Manchester always offer the maximum benefits in terms of website optimization process. Clients from all over the UK and other parts of Europe rely heavily on the SEO service providers of Manchester. They have a fast and expert approach to rely upon. The companies feature teams comprising of young talents with experienced professionals to take the search engine optimization procedures to an altogether different height. The whole approach ensures that client websites are met with the very best of outcomes in terms of traffic accessibility and search engine ranking.

05.14
15

Jewelry Industry Embargo On Zimbabwe’s Conflict Diamonds

by como ·

Apparently Zimbabwe’s plan to sell off the conflict diamonds from their Marange diamond fields is simply not going to come through as long as the HRW (Human Rights Watch) has any say in the matter. The HRW specifically instructed the leading diamond jewelry providers in the world to keep their distance from any diamonds from Zimbabwe. Specifically, Arvind Ganesan, Director of the Business & Human Rights Division at HRW, released an official warning regarding a full on embargo of Zimbabwe diamonds due to their many violations of serious human rights conditions. According to Arvind Ganesan, Zimbabwean diamonds are conflict diamonds in every sense of the term, and as such the HRW is requesting that jewelry retailers and jewelry consumers boycott these diamonds until the human rights infringements reach their end. In fact, Arvind Ganesan wrote a letter asking as much from leaders in the diamond jewelry industry, such as Cartier, Tiffany’s, and Zale.

Arvind Ganesan has turned to the Kimberley Process Certification Scheme as well as the World Diamond Council in an attempt to expand the current definition of blood diamonds to contain diamonds acquired by governments in conflict and not only diamonds by rebel groups. In his letter, the Director of the Human Rights Watch requested that major diamond jewelry retailers issue public statements regarding refusal to purchase Zimbabwean diamonds. Such acts on the parts of the major players in the diamond retail community will surely have some significant long-term effects on diamond production from the Murowa diamond mine, as well as the River Ranch diamond mine, which are thought to be channels for the sale of diamonds from the Marange fields in Zimbabwe.

In the letter, Arvind Ganesan also appeals to the powerful members of the diamond industry to use their influence on the Kimberley Process to ensure that Zimbabwe is fully suspended from the group up to the point when they actually meet basic human rights standards. As per reports from HRW, such human rights infringements as killing, smuggling, and child labor have been going on until just this October and there are no signs of any considerable changes since then. These diamonds have been smuggled to neighboring countries mixing with diamonds from other nations and basically causing a situation where conflict diamonds are traded worldwide.

Hence, it is up to the jewelry retailers to be responsible enough to make sure that they do not vend such conflict diamonds to their jewelry consumers. As diamond consumers are becoming increasingly knowledgeable about conflict diamonds and requesting certifications as to the origin of their diamonds, it was only a matter of time before Zimbabwean diamonds became too risky to be associated with.

The problem is that generally speaking, jewelry providers can’t just boycott their diamond jewelry items, but then again, nobody wants to be linked to conflict diamonds either. It looks like we’ll just have to wait and see how the major members of the diamond jewelry community intend to comply with the demands of the Human Rights Watch.

05.10
15

Industry Gem Finally Approves Steps To Up-list To A Higher U.s. Stock Exchange Otcflki

by como ·

Ive been following this company since 1997 and it has been interesting to watch it grow from an idea to an internationally respected corporation, a leader in the industry.

Management notwithstanding the publicly traded status of the company has always managed to keep itself below the radar, that is, until late last year faced with an unfriendly bid for control, it could no longer do so.

It amazes me how stock traders of todays chat rooms and message boards can display such incredible disregard for the basics, foremost among these, the short term acumen and patience necessary to a great winner. In the case of FLKI, you could smell the sizzle for the last year. Everything was obvious, but like a baby wanting it now, they let the golden egg dissipate out of their avaricious pockets to fill those of the more patient of their acolytes. Its the beauty of this game of course that theyll or at least some of them will have a chance to get back in, late but in time for a worthwhile return.

I concluded long ago, that for these folks, money doesnt seem to be the primary motive, most lose money all of the time; its the adrenaline rush of a quick in and out that does it for them. I have written a number of articles on the subject.

The current tale will undoubtedly remind you of another tale, that of the hare and the turtle, how much plotting however does a stock investor need when the news is good, the earnings and prospects growing, the fundamentals scream yes and the charts rate the stock buy buy buy. Let the stock stand still a while, let it go back and forth, give it the time to rise to its proper level. Well for these amazing traders, you guessed it, if its not now, and I mean now, they dump it, feeding volatility, lavishing commission income upon the brokers, and perpetuating a syndrome that ensures extravagant losses.
Stocks like people need time to rest and consolidate.

Well there were and remain plenty of astute investors with their pockets wide open to purchase the stock at half the price these impatient traders laid out for the privilege of ownership. Theyre there buying of course because of whats to come and it takes no investment genius to figure it out.

FLKIs decision to commence the process for up-listing to a more senior market is fueled by the well reported rapid progress in its portfolio of high end product development, by the rapid expansion of its global distribution network, and by time and again witnessed, the growing world-wide interest in its Eco Pledge Standard for a Green, earth friendly production of biodegradable products. And yes let me say it now ahead of the naysayers, possibly as a management defensive technique against an unwanted bid for control even at the hefty price of $ 1;50 for newly issued shares (diluted value about 55 cents by my best count). But so what the end result is a massive improvement in the value of the stock whichever way it goes, and as for me let me stay with tested and enthused management any day.

As any good due diligence will prove, Falken Industries Ltd (OTC:FLKI) stands for solid gains in global implantations of its product conceptions and for growing global interest in the Company’s exceptional biodegradable product mixes, including products, notably wipes for disinfection and degreasing, designed for rescue teams, the military, and general utilities. Moreover it is apparent to all who take the time, and management shares the opinion, that FLKI substantially meets the requirements to up-list to a more senior U.S. stock exchange.

In fact, FLKIs Advisory Board approved steps that would initiate a reverse stock split as early as this year, if needed, to meet minimum stock price requirements of the senior U.S. stock exchanges and is establishing audit, compensation and nominating committees in advance of a planned up-listing. Nothing light about that news.

It makes sense, moving to a senior U.S. exchange should be a high priority for the company given the progress of its business interest, the demand upon its product conceptions, the major expansion of its distribution network, and its industry leadership and growing global interest in its Eco Pledge unique standard for ensuring Green products. Listing on a more senior U.S. exchange will assuredly in my view help increase visibility for the company and help attract a broader class of institutional investors. That stands for value building for shareholders.

I remember reporting on the vociferous shareholder demands presented at last years shareholder meeting. The company took the hint and direction of its 4,200+ shareholders. For the first time in a decade it initiated an effort to devote resources to investor awareness. That also will translate to value building for shareholders.

Clean Plus products, FLKIs most popular branded line of 160+ product conceptions, include disinfection and cleansing wipes tailored to crisis and disaster rescue teams, and notably to military applications, and products to purify brackish water. Custom wipes allow military and rescue personnel to ensure health and cleanliness while essentially eliminating the need for water in parts of the world devastated by intense drought conditions Iraq, Afghanistan any one?

So lets call it a spade, FLKI is not a sub-penny stocks that may trade on the hype of the morning call only to crash (there is a reason for the statistic that day traders loses on more than 88% of their trades). Lets give a hoorah for the short and intermediate term investors that have the stamina, the intelligence and the good sense to make an investment and stick to it for at least as long as the news and performance is positive ; as for me, front and center my example herein, Im buying up to 13 cents and riding happy for the rest.

Falken Industries Ltd OTC : FLKI is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.

04.26
15

The Specialization Of The Construction Industry

by como ·

Today’s Construction industry has become quite competitive. Contractors are required to me efficient, cheap, and punctual. For either a new construction project, or a remodel, contractors have the challenging task of assigning the exact price for the completed work. In addition to the obvious cost calculations for the material costs such as foundation materials, lumber, roofing, doors and windows, cabinets, carpet, paint, appliances, plumbing, electrical wiring, landscaping, and many other things, they also have to calculate the time for each task to be completed and determine the labor costs for the construction project. In the past, one contractors quote may have varied greatly from the next, simply because of the many variables involved. Construction time was usually the target that was missed the most.

Computers and software developed for contractors has enabled contractors to work more efficiently. With the use of specialized software, contractors are able to provide more accurate quotes, and determine these figures in a much shorter amount of time. The quotes provided are usually more uniform depending on the contractors own markup.

The construction industry has become so refined, that many teams of workers are assigned to their specific task. When that task is completed, their job is done, and in comes the next team. For example, once the foundation had been built, the framing team needs to come in, followed by the plumbing team and electrical team. Next is the drywall team, the carpet team, the paint team, etc. What is impressive is that each team has specific estimating software for their stage of the construction process. T

When the electrical contractor has the plans for the building, including all the square footage figures, and all the plans and electrical needs, he can simple input all that information into his electrical estimating software, including the pricing of specific electrical fixtures and the current costs of wiring, etc., and the software will calculate the final costs, including labor. Each subcontractor has a similar process and when all taken in sync, the contractor is able to provide a total estimate for the construction project.

All of this specification results in a very efficient construction industry. Of course, you can still hire a jack of all trades builder, they still exist. Just understand that it is impossible for one person to be an expert in every process, as well as being an expert in the use of all the software available. His estimates will be more variable. Either way, the numbers should make sense to you, and everything, including the time table, needs to be put into writing.

03.4
15

Branded Intimate Apparel Industry France Market Overview

by como ·

In the perspective of lingerie’s, men are only left to wonder, ‘boxers or briefs’ whereas; a woman’s physique being sculpted and adorned in a unique way of its own, offer a wide assortment of choices. The market for women’s wear lingerie is being manipulated by the advent of modern technologies and fabrics that make new designs, and innovative intimate wears. These products have a higher profit margin than any other regular apparel. New trends in lingerie and fabric emerge exclusively from Europe and predominantly from France and Italy. France is at the forefront of fashion lingerie’s. Designers in France give more focus on rich looking fabrics, vibrant hues, laces, and embroideries. Just as their fashion, French lingerie’s also exhibit richness and elaborate embellishments that are preferred worldwide.

French Lingerie Industry Overview

France contributes to the origin of the word ‘lingerie’ which in French means ‘washables’. French lingerie’s come in sophisticated different lines; basic, sexy, and flirty, fitting every season. The designs are akin to both classical and modern look, and make a woman fit in line with the trend, while rendering her to ‘stand out’. They are available in a wide range of materials, tailored efficiently in different cuts and types, styles and colors. Their lingerie making techniques are based on centuries of expertise.

Current lingerie industry in France is valued to be $3.1 billion USD, and is further expected to increase by 0.8% consecutively for the next five years. French consumers spend about 13 billion euros a year on the purchase of lingerie’s. A lingerie industry survey states that French women spend 20 percent of their fashion budget on lingerie’s. Sale of lingerie’s account to 18% of total sales of women’s wear apparels in France. On an average, a French woman buys five lingerie’s in a year and one night gown every 19 months. Women in the age group of 15-34 purchase more lingerie items than women of other ages spending $92.4 annually on the purchase of intimate wears. Women in the age group 50-64 have a bigger budget and spend more than $100 a year for the purchase of lingerie. Much contribution to the lingerie industry comes from the women of this age group. Comfort is the prime consideration behind their purchase. French women are sensitive towards tones, textures, and prefer practical fabrics that are easy to care and non allergic. They like soft fabrics with micro fibers. Corsets, especially brassieres comprise the largest segment in the lingerie market.

Exquisite Brands from the Fashion Capital

Over the past decade market trends have changed offering creative products. Brands like Dolce, Gucci, Dior, and Gabana have expanded their market through these types of products. Several stores and boutiques in France specialize in unique items of French intimate apparels. Agent Provocateur is a classic and couture lingerie brand. US companies have good opportunities in this sector, and have superior brands that appeal to the preferences of the French consumers. Warnaco’s Lejaby, Calvin Klein, & Warner’s, Sara Lees’s Playtex, Dim, & Wonderbra, and VF Diffusion’s Bestform, Lou, Variance, Bolero, & Vassarette, enjoy a good market in France. US are predicted to have a promising market in France as French consumers are becoming more receptive to American fashions.

However, domestic brands do have a strong hold in the French market. The top five intimate apparel brands in France are Lejaby, Simone Perele, Chantelle, Aubade, and Barbara. Domestic brands like Lise Charmel, Ravage, Rien, have a reputed market. Brands of Swear and Audrey have a sales figure three times more than imported lingerie’s. Brands like Pour Moi and Chantelle have achieved good revenues. Sold in more than 50 countries, Chantelle is the top French brand in the world.

What is Hot in the French Lingerie Market

France offers a fashion fiesta of lingerie’s for the fashion savvy women of today. Brassieres with cut seams, molded shape and nave embroideries, transparent body suits, classic demi-cups with underwire, intimate wears in ultra simple shapes with decorated graphics, camisoles with transparency and layering are a few items that sell in the market like hot cakes. Lingerie’s made from fabrics of fine opaque knits, voile knits, organza, blended woven stretch products, and fine tulle fill the stores in France. Cotton, linen, microfibres, laces, and tiny mesh fabrics also have their share in the making of these garments. Appealing intimate apparels in shades of indigo, cobalt lavender, tone-on-tone colors with hues of pink, red, and orange, opaque & translucent white and pastel tones of parma and blue are the shades most sought after by ‘French mademoiselles’. There is a resurgence of fashion of the early 40’s and 50’s among the French designers. Sensual fabrics with subtle lines in complementing hues have made their appearance. Aubade lingerie’s exhibit the grace of the geisha in soft, feminine intimate apparels. Flower motifs supplemented by leavers lace demonstrate an intimate feel.