Archive for the ‘Industry’ Category

12.24
13

How Does a Photographer fit Into the Music industry Company

by como ·

There are many jobs in the music industry that do not directly involve the music its self. Look at the CD cover and the liner photos. That was most likely not done by the engineer or the producer. Nine out of ten times it was a professional photographer that took those images and then retouched them to make them the best that they could be.

He is not truly a musician and yet the photographer is employer in the music business, as a music industry professional.

Lots of things in and around the music business revolve around a photo or a photographer. Think of all the events that go on in the music world. The live shows, the awards shows, public appearances, recording dates. What is one thing that you can almost positively plan on seeing at every place a music event is happening? A camera with a photographer attached to the other end of it.

So photographers actually play a huge part in the music industry company. Without them there to record the things going on no one would have any way of seeing the changes that are actually happening to the artists. Lets face it; its amazing how people change when they get money. A certain Disney Diva went from a rather flat chest and some pre-pubescent funky teeth to a cosmetically nice looking late teen / early twentys look almost overnight. Without the cameras we might never have known.

But seriously, places like the various freelance places on the Internet and ones that target the music industry specifically make it fairly easy for the photographers out there that want to become involved in this portion of the industry to actually hook up with the people that are willing to give them money to use those God given talents taking pictures that will serve the music world.

What you, as a photographer, need to do is do what you can to get a portfolio of work that might be relevant to a music industry company. Go out and shoot a few local bands at some shows to give a feel for your style. Offer to help the groups out with the CD projects and even the other promo material that they need. As long as they use your information associated with that work it could easily get other bands wanting to actually pay you to do that for them and you can build up a portfolio of things to show other industry people when you approach them looking for work.

12.12
13

Automotive Industry- Hot Jobs For The Future!

by como ·

If you are fascinated by cars then you should definitely check out jobs for future in the automobile industry. Today the employment rate is reaching all time highs, and at the same time security for jobs has become a priority for many people. The Automotive service industry has lots of opportunities for those who are interested in hands-on service-oriented career.

Jobs within the automotive industry are extremely different. It all depends on which section would you like to enter that defines the kind of jobs to choose for. To be clearer, there are two major sectors that divide the automotive industry. One is those who work in the manufacture, development and sales of new car, and the other one is those involved in the after sales garage industries.

Both can be fruitful areas to enter, especially the second one as there are majority of people who lack the real mechanical knowledge so your skill with the engine is often needed by many.

Automotive mechanic jobs within the car manufacturing industry have a wide scope and are not necessarily defined by the engineering qualifications. However, right training is essential and beneficial for those who have completed a technical degree. It is because the automotive industry is increasingly becoming technological and sophisticated, so proper training is considered important.

The automotive industry offers jobs that appeal to wide range of interests and options for development exist in abundance for those with the right training. Jobs in the automotive industry range from mechanics job to automotive service manager jobs. There are also opportunities for the individuals to specialize in any specific area such as engine repair, dent repair, detailing or customer service. The list does not end here.

One of the promising areas of specialization in the automotive industry is in diesel engine repair and service. According to the reports of The Department of Labor, the diesel engine auto technician jobs are expected to grow by coming 2016. There has been a steady rise in the usage of diesel engine vehicles, as more buses and trucks are utilized to ship goods across the country. And the experts predict that with the rise of diesel engines in trucks and buses and also with the increasing passengers, vehicles will contribute new jobs in the field.

Another area that offers a complete new distinction of impact in moving sales and assists is the big growth of alternative render vehicles. Faced with great pressure to reduce the dependency on gas and reduce emissions, today most automobile producers are on the fast track to offer electric car and hybrids.

Therefore alternative render vehicles open up a whole new area of automotive jobs. For the graduates who have had a proper training in hybrid engine maintenance, electric car can give interesting career opportunities and long-term job security.

11.30
13

Leather Industry Of India

by como ·

The leather industry in India holds a very prominent place in the Indian economy. The leather and leather products industry is one of the oldest manufacturing industries in India. The Indian leather industry provides employment to about 2.5 million people in the country and has an annual turnover of approximately US$ 5,000,000.

The industry has a massive potential for providing more employment, growth, and exports. Recently, the exports of leather and leather products have gained massive momentum. The exports of Indian leather goods have registered phenomenal growth. This is mainly because great emphasis has been placed on the planned development of the leather industry and at the optimal utilization of available raw materials.

Over the years the leather industry in India has undergone drastic change from being a mere exporter of raw materials in the early 60’s and 70’s to now becoming an exporter of finished, value-added leather products. The main reason behind the transformation is the several policy initiatives taken by the government of India. The proactive government initiatives have yielded quick and improved results. Thanks to the government efforts today, the Indian leather industry has attained a prominent place in the Indian export and has made the industry one of the top 7 industries that earns foreign exchange for the country.

Since India adopted the globalization and liberalized economic policies in 1991, the leather industry has flourished consistently in several ways and has contributed heavily to the Indian exchequer. Though the industry has developed, it still has great potential for more growth and investments. Investing in Indian leather industry is particularly advantageous because the industry is poised to grow further and achieve a major share in the global trading market.

The government of India in its Foreign Trade Policy for 20002009 has identified the leather sector as a focus sector in view of its immense potential for export growth and generation of employment generation prospects.

Investment opportunities in the leather industry lie in different segments related to the industry, which include tanning and finishing of leather products, manufacturing of leather garments, manufacturing of leather footwear and footwear parts, and manufacturing of leather goods, such as harness and saddlery amongst a host of other opportunities.

Amongst all the industries mentioned above the footwear industry in particular holds greater potential for investments in India. India produces approximately 700 million pairs of leather footwear every year and accounts for an 18% share of the total Indian leather export.

After footwear manufacturing of leather goods promise great investment opportunity. Manufacturing of leather products, such as wallets, travel wares, belts, and handbags offer great returns on investment.

India is one of the best destinations in the world for investing in the leather industry because India is endowed with abundant raw materials required for the industry to grow. India has a huge population of cattle. India accounts for 21% of the worlds cattle and buffalo and 11% of the worlds goat and sheep population. Apart from the easy availability of raw materials, investors are able to enjoy an easy and abundant supply of skilled manpower, world-class technology, competent and favorable environmental standards, and the devoted support of allied industries.

Several leading international leather goods manufacturing brand names, such as Hugo Boss, Tommy Hilfiger, Versace, Guess, and DKNY, have invested in India and are engaged in sourcing leather goods from India.

11.5
13

The Development of E-marketing concept on Integrated Ceiling Industry

by como ·

With the popularity of network, e-marketing on integrated ceiling industry comes into being accordingly. According to the development of internet marketing concept, The Development of the E-marketing concept on Integrated Ceiling Industry can be divided into the following follow stages: Online display stage, group buying stage, integrated marketing, e-commerce. This article will present more details on each stage.

Online display stage: Household enterprise pay more attention on web design before the year 2005,. In this stage, Many enterprise just displayed their ceiling products on their websites, and nearly all the enterprise are only do business about bathroom heater and ventilator. The main function of the website in this stage is to promote corporate image and advise the products they sell. After 2005, Due to the networking groups grows intensified, few people with a keen sight started to pay attention to sell products on line. many household enterprise tends to advise on internet. They broadcast products such as fiberglass ceiling board, decorative plaster cornice , black fiberglass panel. Some companies who has no enterprise website start to budget on the building of website, and the budget of the enterprise turns from traditional media into internet advertisement.

Group buying stage: Integration ceiling distributors who are doing building materials products business are never thought to sell their products on internet. With the rapid development of e-marketing, more and more netizens want to buy building materials on internet. To meet the netizens’ demand for decoration materials (such as suspended ceiling materials), a new half-E-commerce model appears in integrated industry. Through network organization, people appointed a time and place to arrange the meet of sellers and buyers which is like the way catching a freak show in a country. In industry, enterprises called this as network group buying. This model of group buying was very popular in 2007-2009. Some company in the market focus on internet group buying business which brings profits to them.

integrated marketing stage: After 2006, the network has entered fast lane of development, the number of net citizens grows exponentially. From the year 2009, the ways on enterprise network marketing of integrated ceiling industry also presents different branches, such as blog marketing, BBS, network news marketing, search marketing, viral marketing. Enterprise network marketing also turned from pure advertising to a variety of integrated application of marketing methods. However, there is no business model of substantive changes, it is still only supports offline business.

E-commerce Stage E-commerce is a type of industry where buying and selling of product or service is conducted over electronic systems such as the Internet and other computer networks. With the emergency of e-commerce, household websites, enterprise, famous chain household manufacturers attach importance to household electricity commerce. A professional once pointed that household electricity commerce may be the last wave of electric business boom which suggest that there is a great profit space in this area while other other industry is saturated. All the integrated ceiling enterprises in the mall, start to build household enterprise network Marketing Department, and set personnel responsible for online sales and to develop network sales channels, these facts presents the household electronic commerce has come.

09.29
13

How To Get Started In The Construction Industry

by como ·

The construction industry is a very appealing industry to work in right now, not only is the work varied, rewarding and well paid, you are using skills that are very valuable in the world of work. Having a trade is essential because of the high unemployment rates caused by the recession. If you can learn a trade and get one step above the other candidates going for jobs you want, then why not do it as soon as possible?

This article will discuss ways to get started in the construction industry:

Get onto a good course: just reading about construction wont just make you a very boring person to talk to at the pub, it will leave you falling far short of the standards and trade skills required to get into the industry. There are some fantastic vocational training courses out there. These courses will teach you all of the theory behind elements of the construction industry but they will also give you a chance to go out and use your skills in a real world environment. Tradesman courses are underrated, especially when all you hear is that A Levels are the only real way to educate yourself. However having a trade is so essential these days, and practical qualifications are the only way to get there.

Get your employer to sponsor you on a staff training course if you dont have the right qualifications. Everybody wins, you get a recognised qualification and your employer gets a much more diverse member of staff who will be able to enter the construction industry properly.

Get advice, do you know anyone in the construction industry? Speak to them, find out what they did to get where they are, and also find out from speaking to them if it really is the career for you. Ask them to give you an honest list of pros and cons.

Have faith in yourself, low self esteem has held many a person back from reach out to achieve their dream. You can do it if you put the work in. If the 21st Century is teaching us anything at all, its that absolutely anything is possible. You only one very short life, so dont let minor things get in your way.

09.17
13

Iso 22000 And Your Industry

by como ·

Over the last few decades, there has been significant progress in the development of international food safety standards. Many companies refer to the Hazard Analysis Critical Control Points (HACCP) guidelines in ensuring food safety and quality at the manufacturing plant level. However, many retailers and buyers in the food industry supply chain have slightly differing requirements, depending on their particular circumstances. For example, US retailers must comply with onerous and very specific food safety requirements laid down by the FDA, and they pass these on to their overseas suppliers, making supplying the US market sometimes costly for suppliers.

The impact of ISO 22000

Given worries about food safety and the emerging standards, ISO, the international body responsible for standardization, decided to produce a food safety standard covering the entire food supply chain. The ISO 22000 was launched in 2005 in order to meet this requirement. ISO 22000 has become one of the most recognized global food safety standards. It lists over 60 codes of practice and guideline documents associated with the food sector.
An informal survey on the impact of ISO 22000 on various sectors was conducted in 2008.

Category Number of certificates
Catering 164
Food processor 149
Dairy processor 116
Beverage manufacturer/winery 90
Meat/poultry processor72
Ingredients 66
Packaging 54
Confectionery 51
Fruit and vegetable processor46
Distributors and Handlers45
Feed manufacturer 32
Seafood/fish processor25
Bakery 25

As the table above shows, ISO 22000 has yet to be adopted widely in the retail sector, but a significant number of catering establishments from small restaurants to large hotels, and school cafeterias have found the standard to be a useful tool.

08.23
13

Software encryption status quo and development trend of the industry

by como ·

Software developers usually use some kind of encryption technology to protect their software to prevent illegal use. Also need software encryption software is authorized to purchase content, in order to maximize the sales profit.

Software encryption technology is divided according to whether the use of a dedicated hardware-based encryption hardware and software-based encryption. Hardware-based encryption, encryption need to bind with a dedicated hardware device, the hardware encryption encryption locks, commonly known as a dongle. Software-based encryption, encryption does not require dedicated hardware, general binding digital license with the the terminal device hardware and software information, also known as the electronic authorization forms.

Simply think drive-based hardware encryption security than software-based encryption is not correct, because the more involved in software security, including encryption products, security, encryption policy design, application software, operating systems, , hardware, data communications, and so on, is a comprehensive technical areas, not simply by a to determine whether security.

In other countries, the market share of the electronic authorization and encryption locks are evenly matched. Habits and historical reasons, the encryption locks also occupy a certain market share. Encryption locks, however, is the network developed product of the times, is a pure client technology, lack of management and statistical functions, the presence of hardware production, logistics, driver installation inconvenience, not only the high cost, and can not be achieved network distribution and sales of the software, is gradually decline.

The development of the electronic authorization that is in the ascendant. Electronic license protection methods have become more and more integrated into the Internet technology, cloud computing and SaaS concept is not only more convenient to use and manage software electronic issue and be able to achieve, but also in line with today’s green low-carbon development concept, has replaced the encryption locks Exclusive the software encryption market trends. The more well-known companies in the world, Microsoft, IBM, Autodesk, SIEMENS, Adobe and other software are electronic authorization protection mode.

In the country, the use of encryption software developers lock higher rates, with foreign habits and historical reasons for the continuation of the following two reasons:

1 domestic manufacturers generally considered security encryption locks electronic authorization.

There are not any available electronic license products too high, the price of foreign electronic authorization.

In fact, with the growing improvement of the network environment, the network activation for most domestic users is not a problem. And also mentioned earlier, that the point of view of the security of encryption locks electronic authorization sided incorrect. From a realistic point of view, the encryption locks through hardware replication easier to crack, but completed piracy industry chain has been formed. Instead, electronic authorization because the hardware can not be copied, but also need to network activation and validation, in fact, have very good protection effect. In addition, the domestic has also appeared in some licensed products provide electronic 2-3 company must grow with the development of China’s software industry and grow up.

Therefore, the encryption software industry trends hardware, networking, and information technology. Below, we talk about, from the software encryption method specific to elaborate software encryption status quo and development trend of the industry.

First, the software encryption method

As mentioned earlier, the software encryption technology is divided into encryption hardware-based and software-based encryption.

A hardware-based encryption

Hardware-based encryption encryption locks, some important information, such as encryption keys to sensitive data, authorization documents, custom algorithms, etc. can be stored in the dongle.

The encryption lock interface form is divided into two kinds of parallel port and USB port. The parallel port is the early use of the form, because the mating inconvenient and conflict with the printer, and now has less use. Most developers use are USB interface dongle.

Encryption locks from the two types of CPU type, a microcontroller for CPU and another using a smart card chip as the CPU the microcontroller hardware itself easily crack or copy, so more and more high-end encryption locks using a smart card chip CPU, to prevent hardware crack. But more and more smart card dongle crack, first, because the chip is more and more advanced analytical techniques and instruments; smart card program to be written to the chip factory to manufacture in this session program may leak; encryption locks of the same brand the CPU procedure is the same, only different developers data and key, if these files are spread out, it is easy to copy.

Dongle has a certain degree of security strength, but there are also a number of drawbacks:

1) apply to the traditional one-time perpetual license, can not facilitate the achievement of the trial version and on-demand purchase

2) the presence of hardware production, logistics, installation and maintenance costs

3) can not be achieved the issue of Internet-based electronic upgrades, tracking and management

4) Once cracked, can be copied in large quantities, it is difficult to remedy

Two software-based encryption

Software-based encryption, electronic authorization, and specific also divided into two kinds of registration number and license file:

Registration code is also known as the serial number or authorization code, obtained by a transformation of the the software user computer hardware and software information, the available hardware and software information, including: CPU serial number, BIOS serial number, card number, hard drive serial number, computer name, etc. . Transform algorithm used a custom algorithm or standard encryption algorithm. User or first use of the software installation process, you need to enter the registration code to verify. After authentication, the software can be used normally. The approach has the advantage of the registration code protection is simple to use, the drawback is that security is not high, unable to achieve complex authorization requirements.

License file and the registration code to bind the same computer hardware and software information, just a registration code length restricts use of both hardware and software information, the license file can use multiple hardware and software information. Moreover, the license file can contain more information, so you can achieve the complex authorization requirements, and can even store some user information. The typical license file method is to use the private key of the asymmetric algorithm to sign the license file, while the public key is embedded in the software code. Asymmetric encryption and decryption process, the private key authorization server exists, it is difficult to crack through the analysis of authorization documents.

The advantages of the electronic authorization protection does not require additional hardware, and therefore does not need to install the driver and client components, electronic software issue. The drawback of the electronic license protection mode is not networked users need to manually extract the computer information, and then manually import registration codes or license, is not very convenient to use. In addition, the domestic electronic authorization few of the developers of the product, which also limits the popularization and promotion of electronic license protection technology.

Second, the software encryption industry development status

1. Encryption locks

The major foreign dongle provider SafeNet, Inc. in the United States and Germany Wibu.

Encryption locks provider deep Si Luoke and Feitian. The two companies because of the low prices, the first to introduce the smart card encryption locks localized well to occupy a certain market in the country.

2. Electronic authorization

Foreign company licensed products to provide electronic Flexera Software and SafeNet which, Flexera Software is focused on the field of electronic authorization, the product’s ease of use and functionality are doing better, but the price of the product is also very high.

The domestic electronic authorization products company the Beijing Biteansuo (BitAnswer), Shenzhen-use the (Euse) Safengine Company.

There are very few companies will develop their own electronic authorization scheme, but the developers to develop their own programs usually exist the following questions:

1) the development of non-professionals, there are many loopholes in the security

2) is difficult to achieve flexible licensing control, management and statistical functions very simple or no

3) are likely to be introduced in order to solve the immediate problem of short-term program, and produce far more than expected in the future due to the security, stability and scalability issues continued to invest

4) can not meet market changes brought about by the new demands on software licensing model

Software encryption industry trends

The software encryption industry trends is closely related with the development trend of the software industry. With the popularity of cloud computing and SaaS, provider of software products is change in the direction of the network and platform. Used for the majority of software developers, SaaS products can not only save a lot of hardware and software purchase and maintenance costs, you can also purchase demand, while reducing the use of risk, forcing platform providers to continuously improve products and enhance services to retain customers.

Toward the development of network and platform development is also a software encryption technology trends. The view on the current development trend, the encryption lock technology has developed very mature market is nearing saturation, slow growth. The existence and use of the hardware habit makes encryption locks can not keep up with the pace of development of the Internet era, will be replaced by the electronic license.

Electronic authorization license from early registration code form to the feature-rich documents in the form of changes in technology is undergoing authentication method from offline manually verify the development of automatic network authentication. Authorized management thinking of in particular, the electronic license technology from a single software license certification development as an authorized certification, authorization management and statistical information, and other function of both, greatly increased the authorized level of information for software developers.

Can predict the future of electronics licensed products should have the following main characteristics:

Unified authorized management platform: provided by third-party security professional software developers, based on the Internet’s one-stop software protection and authorization management platform, without having to install and maintain, low cost, easy-to-use.

2 Flexible License: support the authorization of the client software and the cloud computing model traditional software license; authorized press time, the number of functional modules; authorized to bind the computer hardware and software information, encryption locks, or by a user name and password authentication method for authorization.

Simple and friendly user experience: based on the WEB, anywhere access; Users can buffet purchase, activate and update the software, you can buy their own software to keep abreast of information; software developers can learn about software activation information and user information can be synergies by the members of the organization to complete the design of software license, implementation, management and maintenance work.

4. Cloud licensing model: This is a cloud computing model of software licensing. Traditional software is pure client implementation, authorization is also a client. Although cloud computing is the trend, but the transition difficult for traditional software would be a good way for a certain degree of cloud computing transformation. The concrete realization of ideas, the only software authorized transfer from the client to the cloud on the authorization server, so that small changes to the software, but you can instantly enjoy the benefits of cloud computing: high security strength demand to buy cloud storage .

08.11
13

Make the Career in IT industry with MCITP Server Administrator Certification

by como ·

The varied MCITP certifications improve the technical power of an individual United Nations agency undertakes these certifications principally. They mostly assist the IT professionals to grab and implement the art of deploying, back up, repairs and administration within the world of technology. The IT professionals having these MCITP certifications area units hottest over those that haven’t got any such certifications underneath their belt. The rationale is, the professionals having the MCITP certificates have deep and good data of this discipline that may assist the industries principally to grow and profit.

The high demand for people who specialize in the pc technical support space can be a significant reason why it will pay to earn a Microsoft Certification for MCITP: Server Administrator on Windows Server 2008. This certification goes to help you staggeringly in confirmatory whether or not you are able to perform crucial, current IT job roles by development Microsoft technologies to their best advantage.

Get associate MCITP: Server Administrator qualification to indicate your leadership and problem-solving skills in operational with MS Windows Server 2008. Server Administrator area unit recognized among their peers and managers as commanders among the daily functions management of MS Windows Server 2008. Exemplify and transmit your ability to want system-wide possession of MS Windows Server 2008 administration and increase your company’s come on technology investment by earning the MCITP: Server Administrator qualification.

To give IT professionals a high level MCSA-2008 employment and certification is vital. Even organizations lately, whereas hiring individuals to fill the actual roles of a server administration, choose to place confidence in MCSA 2008 employment and certification holders, to create certain that the candidate have applicable confidence among the abilities and have the required expertise for a selected job role.

Job Roles for MCITP: Server Administrator certified professionals. The MCITP: Server Administrator certification can assist you develop and validate your skills in your gift position, or inspire you to a future role, such as:
Windows server administrator
Server systems administrator
Monitoring operator
Network administrator

MCITP: Server Administrator demands: MCITP candidates earn their MCITP: Server Administrator certificate by successfully finishing three MCITP tests: two Microsoft Certified Technology Specialist (MCTS) requirement communications and one delicate Series exam. These exams area unit as follows:
70-640 MCTS: Windows Server 2008 Active Directory
70-642 MCTS: Windows Server 2008 Network Infrastructure
70-646 PRO: Windows Server 2008, Server Administrator

The MCSA 2008 certification can be a guarantee that displays the expertise level of associate IT skilled United Nations agency claim to own the right credentials to handle close to any server administration issue. Besides, opening mostly career opportunities for the Microsoft certified IT professionals, the worth and demand of such professionals can increase accordingly. With this certification, one is taken into account valuable assets for the organization and may continuously expect a decent regular payment raise.

07.17
13

Is The Fashion Industry Responsible For Eating Disorders

by como ·

This is a highly debatable subject and although it is not considered to be the cause of eating disorders, media is often viewed as a contributing factor, especially amongst adolescent girls, who view the size and shape of models and actresses, as ideal body image.

Adolescents, who have an eating disorder, often have a distorted body image to begin with. They’re often over critical and ruthless in their self-evaluation, in terms of their body shape and weight. Through the medium of magazines and film, current trends pertaining to body image, or rather society’s image of the body, a person with an eating disorder feels that their own personal body, does not measure up to what is portrayed within the media and ideal or beautiful.

Unfortunately for the past decade, the fashion industry, while admittedly being at the mercy of advertisers,’ has used ultra thin, nearly skeletal looking models. The entire waif look has graced the pages of magazines and film, unfortunately for a person with a non- healthy body image and lack of self-esteem, striving to achieve what society has deemed beautiful, becomes an obsession.

The trend within the fashion industry is beginning to change, most notably in Milan, which have recently refused to allow underweight models to grace their notorious runways. Not all within the fashion industry are so willing to take a stand, they are in business to sell and that if the advertisers’ wants to use all too thin models, then that’s what they will have a gracing their magazines pages.

Although this trend is moving towards the use of healthy sized models, it may help to change society’s ideal on what a women’s shape should be. Some argue that it is much too easy to blame the fashion industry, when in reality eating disorders are at least initially a mental issue of the individual and their own idea of body image.

The debate is far from over and even with the strides that the few within the fashion industry has made, in the attempt to change society’s concept of what an ideal shape should be it is a task that will surely take decades to rectify. Society has a tendency to resist change, even more so if the media’s slow to change with it.

One of the warning signs of an eating disorder is the obsession with all too thin models and actresses. A person who suffers from an eating disorder often has many pictures of excessively thin people, strategically placed normally around mirrors or close to food sources. Generally, these pictures are used to remind the person suffering from an eating disorder of what they want to look like and it is used as a deterrent to eat or as motivation to exercise more.

07.5
13

How Christmas Cards Affect The Printing Industry

by como ·

Each day during the Christmas season, many businesses and private individuals turn to printers, asking them for personalised calendars and corporate Christmas cards. Writing Christmas cards became a tradition in the XVIII century, when the British royal family started to use them as a form of congratulation for social acquaintances.

So, Christmas cards became the ideal way to congratulate someone during the holiday season, without having to spend a lot of money on the purchase of gifts and wrapping paper. Furthermore, Christmas cards could be sent by mail without any problem; as the XX century advanced, more and more people turned to Christmas cards as a solution to an increasing social ambiance and to lessen the need to provide tokens or gifts of friendship that overwhelms their entire financial income.

Even so, Christmas cards became a great advertising and marketing opportunity since trade cards started to appear. Trade cards are prints on one single sheet or card, with the business simply wishing the customer a Merry Christmas; but the idea of the Christmas card as we know it started to appear and become more popular in the XX century. In 1961 only 2000 of them were printed, while in 2005 an average of 1.4 million Christmas cards were printed, sent and distributed.

This makes Christmas cards one of the strongest money-makers for the printing industry, not only from the private sector, but also from the commercial sector that seeks to elevate their business higher in the ranking of the target market, in contrast to their competitors.

Frequently, printing workshops linger through the year with a small amount of work, according to the difficulties and economic events that happen in the location where they are found; it might be that all the work they do relates to marketing promotional products. Big printing companies do not worry much about the off season, since they carry on the printing requirements for other companies, however, the small printing business, the one that suffers the changes of the printing business season, suffers the consistent reduction of marketing promoting products.

The Internet, with its online marketing potential, makes it less necessary for advertisers and marketers to use promotional products to enhance the presence of a product, service or business in the target market. Consequently, printing workshops have to subsist as much as possible on alternative means, until the Christmas season. Christmas cards are still popular among private citizens and businesses; however, the appearance of the laser printer and the increasing use of the Internet has modified greatly the way Christmas cards are viewed, printed and even created.

In yester years, Christmas cards were printed on cardboard and decorated with water colours and even glitter; now, even serigraphy is taken off the Christmas cards, making laser printed Christmas cards the new fashion statement; this might end up reducing the printing workshops to a thing of the past.

Despite it all, Christmas cards are still the biggest income source for all printing workshops alongside the printing of catalogues and calendars. Therefore, the effect that Christmas cards have on the printing industry is evident to the naked eye.