Archive for the ‘Industry’ Category

06.22
13

Chinese Hardware Industry Highlights The International Competitive Edge – China Sodium

by como ·

Hardware industry is a traditional and new and modern industries. Hardware products widely used in the past, people call it hardware, such as nails, scissors, wrench, tool what is, and we need time to shop can be bought several smoothly, no one how much these things as objects. But Do not look at these small metal products, and now has developed into a world influence of the largest industry.
1, hardware development in various categories
With the development of the times, hardware toward personal wealth is that people can feel. Only a small lock, for example, before the family is just general household locks locks, bicycle locks, but with the motorcycle, automobile industry, high-end residential development, a number of companies to develop modern means of transport suitable for all kinds of motor lock, car lock, anti-theft security lock. Not only lock varieties has increased, and the integration of traditional products showed the trend of high-tech, electronic locks, fingerprint lock, and so one after another; traditional tools hardware, but also changed: garden tool to in-depth extension of a simple pruning twig of the scissors, step by step for the new development of family-and community-building manual, power tools, weeding machine, etc. replaced.
According to statistics, China’s hardware products from the early 80s of last century, 40 kinds of products, less than 500 varieties, surge to the present more than 10,000 varieties, an increase of 20 times; product categories have also been the traditional daily-use hardware from the past, Architectural Hardware, tools, door hardware three categories increased, including shower rooms, gas appliances, range hood, kitchen equipment, cooking utensils and other 10 products.
2, hardware, enterprise economies of scale
The number of enterprises in China hardware from the early 80’s to 50000 more than 2,000. Ultra-billion-scale enterprises from the ring in 1988 when the statistics, Zhang Koizumi, solid edge, the Great Wall Seiko, Wen Deng Wei Li, 14 enterprises, the rapid rise to the present more than 100. Today, the hardware scale enterprises are mostly owned by a modern factory. For example, 10000 and the company’s production workshop, the tall plant to natural light, modern style, both conducive to the production, but also environmentally friendly and completely get rid of the hardware business in the past in people’s minds, “small, poor, chaotic,” the backward image.
In the coastal areas of Zhejiang, Guangdong, Jiangsu, Shanghai, Shandong and other places, has formed a number of characteristics of the economic industrial base, metal industry has become the backbone of local industry or focus on the development industry and hardware industry in the country have played an important role, such as Guangdong Xiaolan Town, Yuhuan County, Zhejiang Province has become China’s leading hardware production and export base; Yangjiang, Guangdong has become China’s largest production base of knives, scissors; Wenzhou, Zhejiang, was awarded the “Chinese locks are” title; Hebei Anping wire mesh industry base built , Asia 80% of the mesh from Anping.
China’s hardware industry to an annual growth rate of 20% of steady development, the annual output value of 4,000 billion yuan, higher than the household appliances industry. Data show that exports of metal products in 2005 amounted to 30.512 billion U.S. dollars, year on year increase of 26.44%. China’s exports of light industry as a whole accounts for about 25% of the country’s total exports, hardware industry, light industry exports ranked the top three.
Three, metal industry, highlights the international competitive edge
In recent years, China’s hardware industry’s international competitiveness has been increasing. Our hardware products, trade specialization index (TSC Index) remained at between 0.78-0.85, and increased year by year, which shows that our hardware products, import and export trade status has been greatly improved, and the whole still in a relatively advantageous position . On the other hand, China’s comparative advantage index of metal manufactures (RCA index) is basically maintained at 0.8 to about 0.9, indicating that China’s hardware products with a moderate international competitiveness. But it should be noted that in recent years, China’s hardware products, RCA index showing a declining trend, mainly because of China’s hardware products are labor-intensive products, due to capital, technology and content is not high, in the international market more susceptible to the developed countries barriers to trade restrictions. Die 100-hui Luo, CEO pointed out that the view from the products and the enterprises themselves, and many hardware companies approach is a form of processing trade, technological innovation capability is not strong, which makes China’s hardware industry has insufficient capacity for competition in the international market gradually lost their advantage , in the future course of development, for the major comparative advantage of labor costs on hardware industry, at the same time weakening the comparative advantage will increasingly need to rely on and enhance their competitive edge to maintain and enhance the international competitiveness of the industry. According to Die 100-hui Luo, CEO survey said that at present China has formed the Pearl River Delta, Yangtze Delta and the Shandong Peninsula three hardware industry zone, Yongkang, Zhejiang appeared, Zhongshan Xiaolan, and Jiangsu Qidong other metal industry cluster.
The development of China’s hardware industry cluster reveals eight major advantages:
One is beneficial to the depth of the division of labor between enterprises and technological innovation. Every enterprise will be fully funding, focus on the most advantageous to do their part, that the enterprise’s core competencies, other related outsourcing to professional company to complete, each product is a summary of a number of core competence.
Second, it helps to save transaction costs. Enterprises are faced with the nearest, a large number of raw materials suppliers and equipment suppliers can lower costs, higher demands, faster speed to purchase a variety of inputs, including raw materials, spare parts, machinery and equipment, the kinds of services and human resources.
Thirdly, it is beneficial to industry and the professional market, pushing each other forward. Industrial cluster is conducive to the formation of the professional market, but also has a greater impact at home and abroad the professional market, both pro-business product sales, but also conducive to the information, and timely adjustment of product structure.
Fourth, it helps to stimulate the sense of competition. The same kinds of products from a large number of production among enterprises will naturally compete, so as to continuously improve product quality and grade.
5 is conducive to Investment. Supporting industries within the industrial cluster system and perfect service system, starting a business with low entry costs and exit costs, not only conducive to attracting foreign direct investment, but also conducive to the cluster of enterprises within the domestic and international capital markets.
6 is conducive to governance “credit deficit disorder.” As the regional industry concentration, among many enterprises to know the root Zhidi, once late payments, forgery, and avoiding the debt and other dishonest acts, it will immediately at the local spread, promises difficult for enterprises to locally based, so the phenomenon of corporate dishonesty between low probability.
7, it helps to promote business innovation. A variety of the latest market, product and technical information gathered, coupled with frequent exchanges between a variety of information within the cluster to promote a greater chance of collision of innovative ideas. LAW 100-hui said the competition within the cluster, as well as personnel exchanges also makes businesses more intense desire to learn, easy to drive innovation in the whole industry.
8 is conducive to the creation of regional brands. Regional industrial advantages and product features are conducive to the formation of regional brand, brand high-impact areas to attract more outlets, suppliers, investors, and various talents. Thus further contributing to the prosperity of the upstream and downstream industries, the development of regional economy as a whole are very favorable.

06.10
13

Benefits Of Using Gis Services In Oil & Gas Petroleum Industry

by como ·

The use of Geographic Information Systems (GIS) is gathering momentum in Oil and petroleum industry as a powerful tool for analyzing and displaying data.

GIS services can be applied in various stages during the development of projects, including: Petroleum Exploration, Production, Managing Facilities & Pipeline Management

Petroleum Exploration:
Gis facilitates the analysis and integration of a lot of different types of data such as satellite imagery, seismic surveys, digital aerial photo mosaics, surface geology studies, subsurface and cross section interpretations and images, well locations, and existing infrastructure information.

Production:
Innovative GIS technology is ideally suited for the overlay analysis of geographic, infrastructure, business conditions, and environmental factors and which can be integrated with other business risk or economic business planning engines to provide a focused business solution tool set.

Managing Facilities:
A large integrated oil company must keep track of every minute detail from drilling platforms to pipeline networks and to refineries for their advancement in this highly competitive business area. Geospatial information can be aptly used to map the gathering and transmission of products to a facility.

Pipeline Management :
GIS programs can be utilized to monitor the condition and flow of pipelines and determine the best pipeline locations to transport oil off the fields and to the refineries.

Some of the GIS solutions currently offered by SBL In Oil and Petroleum Industry:

3D Modeling
Photogrammetry
Lidar Data Processing
GPS Navigation
Corporate GIS data management
Map production and presentation
Digital Elevation Modeling and Hydrological Modeling
Environmental sensitivity analysis and modeling
Network analysis
Pipeline route optimization and pipeline leakage risk
Internet mapping and image web server solutions
Work flow analysis
Conversion of data to GIS format
Linkage of oil spill model to GIS.
Retail market analysis.
Distribution analysis.
Market pattern analysis by demographics.
CAD Drafting and Designing
CAD to GIS conversion
Retail outlet supply routing and many more

We hope you found it useful. For more information about the applications of GIS Services in various sectors Please visit the following link.

05.4
13

Reasons For Fast Growing Service Industry

by como ·

Service industry has gained a widespread momentum along with development in the business sector. Many service companies have joined the service industry in recent past. The overall development of service sector has made the business sector transactions really easy and convenient.
Many service companies India initiated the affordable ventures to facilitate the small scale businesses. Even big companies also search for these affordable companies as they provide quality work in lower rates. This ultimately helps in reducing their cost.
Companies with great service support can do work faster and in better way than the one with weak service backup. There are many types of services that a business might need like SEO and Web Design, Insurance, Finance, Dating, Industrial Good and Services, Computer Software etc.
For each kind of service you may need a different service provider. But companies like www.indianbusinesswork.com has changed this algorithm. Companies like indiabusinesswork.com and similar has gained widespread recognition in providing expert services of all kinds in really affordable rates. So it is not always necessary to hire different companies for different services when companies with more options are available.
Internet is considered to the best source of getting the best service company India. Some services like finance are inevitable to businesses whether they are small or big, whether a manufacturing concern or any other type of business. Do you know how many finance business companies are available online? Well the number is increasing at the rate of 15%. This tremendous growth of service companies in India and all over the world is due to the reason that today world has realized the importance of service sector.
There are some absolutely great online India business companies which many people do not know about. These companies are expert in providing services like SEO or search engine optimization and web design services. SEO is a technique by which you increase the page rank of your website. It basically deals with the optimization of your websites keywords to place the website in a better position.
No business can survive well without services. Services are no more a internal part of business sectorhas become a separate field of knowledge.

04.22
13

Make Your Website the Party of the Year By Attracting Industry Influencers

by como ·

When you were a kid and had your first party, you (or maybe your parents!) did all you could to make it perfect: decorated, made snacks, put on the best tunes, etc. Yet, your party would only be a success if you had guests, LOTS of guests, attend. Although you sent out dozens of invitations, in the end you could only wait and see if people showed up.

The same is true in marketing your website. You can dress it up and invite dozens, hundreds, even thousands of people to check it out, but there is no guarantee people will reply; unless you ask the right people. Think about your party again-you knew your friends would show, but what about the prom queen or the quarterback? If these “influencers” were coming, you’d be sure to have a high turnout. Again, the same is true for your website. If you can get industry influencers and thought leaders to accept your invitation, you can bet those following these influencers will be close behind.

It makes sense: work with industry influencers and thought leaders and they’ll use their influence to share your site. But how do you find these influencers? How can you be sure they have real influence? Here are a few tips on where and how to finding industry influencers to help get your party going.

Good Old Google

Although it may seem a bit “old school”, a simple Google (or Bing or Yahoo) search will let you know the top sites in the target industry. The trick here is to use the right search terms for your industry. Try to use niche terms that are generally used by only those in the industry you’re targeting. Long tail searches can be helpful using questions or “how to” searches. For example, let’s say you sell craft supplies and want to target the scrapbooking industry. Using terms like “photo safe glue reviews” or “best craft scissors” would steer you towards niche sites. Long tail searches could be “how to scrapbook” or “tips on scrapbooking”. Search engines take into account site traffic, links and relevancy so the top sites you see are the top sites being used by those in your target industry.

Twitter

Getting in with a Twitter thought leader could make for some quick turnaround as the micro blogging site passes information along rapidly. The best way to find Twitter influencers is to use Twitter search sites and once you’ve found those tweeting in your target industry, you can see which handles tweet most often and/or have the most followers. Although Twitter influencers can generate quick results, they may not be lasting, as there is only so much one user can tweet.

Blogs

A good blog remains a gem in the world of internet influence. If you can find influential bloggers in your target industry, you’ll be able to get your message spread far and wide from a source many people trust. Top industry bloggers can be found using Google’s blog search. Again, you’ll want to use targeted terms in order to get the right blogs. Another smart search tip is to limit your results to blogs updated within the past month. This way you’ll be sure to get thought leaders that update frequently (although most do anyway, hence why they are thought leaders). Once you’ve found blogs, you’ll want to check out their ratings. You can tell high quality blogs by the amount of (legitimate) comments they receive or by looking for their page rank.

Facebook and LinkedIn

It can be a bit time consuming to find thought leaders through Facebook and LinkedIn as there are little to no tools out there to rate Facebook and LinkedIn profiles or groups. Another hang up can be privacy settings keeping you from finding out more about a user or group. When it comes to searching, it’s best to utilize advanced search fields to find specific, targeted groups within Facebook and LinkedIn. Once you’ve found these groups, check out how many members each has and how often they post. High member/frequent posting groups would point towards thought leaders. Also, scan for members that post frequently as these could be individual thought leaders within the group.

Once you’ve got yourself a good list of thought leaders, it’s time to send out the invites! Be sure to be transparent in your communication and show you have a real interest in the person/site by talking about some of their recent posts. It’s always best to lead with talking about what they’re saying, then slowly transition to introducing your site/product/service. Before you know it, your site will be hosting one rocking party.

03.28
13

Electronic Information Industry Wu Qi Rong County economic leader

by como ·

A vehicle loaded mobile communication terminals, tablet PCs, computer accessories, mobile wire, flexible circuit boards, connectors and wiring harness and other high-technology electronic products for the truck, slowly opened Rong Electronic Information Industrial Park, onto freeway, respectively, toward Shenzhen, Chongqing, Shanghai, Southeast Asia and European markets. According to statistics, January to May this year, Rong electronic information industry realized an output value 840 million yuan and tax 031 million yuan, an increase of 84.72%, respectively, and 98.85%; respectively over the same period total industrial output value and tax revenue the county storage of 23.81% and 16.6%. Exports to Southeast Asia, Japan and Europe sales income of the sales revenue of Qicheng more. Electronic information industry has become the leading Rongxian County Economic Development.

In recent years, Rong Rong Economic Development Zone as the region’s model industrial park, the park building in the electronic information industrial park. Up to now, Rong Economic Development Zone has invested in infrastructure funding over 800 million yuan, the zone has reached an area of ??5 square kilometers, built more than 80 million square meters of standard factory buildings.gs.

Rong work in the development of electronic information industry investment in the establishment of a “green channel” and the whole agent system. From the project, land application, environmental impact assessment approval, capital access, contact the factory planning and construction and other implementation of “one-stop” tracking service, accelerate the pace of the project and construction of landing. Reflect the problems of project owners, strict Shouwenfuze system, limited responsibility and accountability system, improve the efficiency of examination and approval. Oriented industries that meet the park, planning and design, environmental protection requirements of the project, Development Zone, early intervention initiative to contact the relevant departments, the implementation of project construction and other administrative approval procedures carried out simultaneously on the time of signing the contract commitments, and resolutely kept. At the same time trying to help enterprises solve the labor problem. This year, Rong County Economic Development to help more than 140 companies recruit workers in 10,000 people, including new tactics of electronic information industry, more than 2,600 workers. Good investment environment and the quality and efficient services to attract a large number of overseas investors to set up factories in the county investment. Last December, as Accor Technology (HK) Co., Ltd. invested 360 million yuan in Rong County Office of the electronics industry base, the plan of 300 acres of land for the proposed 14 million square meters standard workshop. After the completion of the project, expected annual turnover of 10 billion yuan, and tax paid 50 million yuan, 3,000 jobs could be arranged. Currently, the county’s electronic information industry enterprises in the park 40 park, the contract investment of 2.5 billion, employing 6,000 people. In 2010, the county’s electronic information industry production value of 1.31 billion yuan, storage revenue 065 million yuan, an increase of 75%, respectively, and 64%.

Rong according to changes in domestic and foreign markets and guide the electronic information enterprises on market demand, high technology, high value-added high-end technology products, electronic products. Rong Ling Tong Jing, Ltd is a new prosperity of Hong Kong, the Group invested 500 million yuan in the Rong electronic information industrial park set up in business.

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03.16
13

Banking Industry Politics Of Punishment

by como ·

The politics of punishment are tricky. Take the playground, for example. The boy in the striped shirt not only pushed your child out of the way at the top of the slide, but also gives your child a good kick for his efforts when he reaches the bottom. You can comfort your own child, but you can’t truly punish the boy in the striped shirt; he is a stranger. You can hope that his parents have a vigilant eye on the playground and will step in and say something, but that doesn’t always happen.

It’s even trickier to punish adults who are acting within legal parameters, if not moral ones. President Obama would like to create a tax to punish banks for effectively taking the bailout money and running. He is calling it a fee, but the proposal is actually for a 0.15 percent tax on the liabilities of large financial institutions. The tax only applies to companies with assets of more than $50 billion, a rather intimate group of about 50. (Reuters)

The tax is proposed to last 10 years and estimated to generate about 90 billion for the government, the majority of that from the ten largest banks. The question is who will really be paying? In all likelihood the banks will use creative accounting to sidestep the tax, as well as share the pain with bank customers in higher fees and tighter rules.

The idea behind the tax is that the Obama administration hopes this fee will give banks and other companies an incentive to whittle down burgeoning balance sheets. Even as President Obama defends the necessity of the bailout in the first place, he has criticized the banking industry for proposing nearly record-breaking bonuses. According to the Associated Press, “Six of the biggest U.S. banks are on track to pay $150 billion in total executive compensation for 2009, slightly less than the record $164 billion in 2007 before the financial crisis struck, according to the New York state comptroller’s office.”

The President is strongly suggesting that banks pay the fee out of the bonus pool, rather than find ways to pass the cost of the fee down to the customer. However, it is more likely that banks will keep the bonuses and find ways around the tax. Some of those solutions could involve risky loans, which is what started this whole mess in the first place.

While the President is insisting that Congress will pass the proposed bank tax, it is hardly a foregone conclusion. Republicans, not to mention the financial industry, is opposing it. And just what will the bankers spend all those billions in bonus money on? According to CNNMoney, at the top of the list is real estate. Bank execs will spend money on swanky New York apartments and European vacation homes. Also on the banking bonus wish list is private school tuition, expensive vacations, boats, cars and Botox. Yes, Botox. Apparently big time bankers need to look wrinkle-free to stay competitive.

02.7
13

Pressure Transducer Uses In The Oil And Gas Industry

by como ·

The world wide oil and gas industry uses many types of pressure transducer for measurement and control in processes, drilling and down hole tools. With the need to find oil in less accessible areas the systems used in exploration, drilling and production becomes ever more complex and the use of pressure transducer products is increasing.

A few applications for pressure transducer sensors are:

Drilling Tools
Various types of pressure transducer are used in downhole tools to monitor hydraulic pressure, and pipeline oil pressure. Often a high pressure transducer is required, with a high operating temperature range due to the extreme environment. The Omni series 10 and series 8 pressure transducer models offer ranges up to 1000 bar with operating temperatures up to 150 degrees C.

Wellheads
Wellhead assemblies and Christmas tree use a range of pressure transducer sensors to monitor wellhead pressure. Due to the hazardous area the pressure transducer has to be of intrinsically safe or explosion proof design. A pressure transducer used in this application also needs to be rugged and weatherproof. The Omni series 23EXD and 23IS pressure transducer types meet both of these requirements.

Intelligent Pigs
Subsea pipe lines are tested on a regular basis with an intelligent pig. The pig may be fitted with several pressure transducer types to monitor pipeline pressure, and hydraulic pressure. Also a differential pressure transducer may be used to measure the difference in pressure between the front and back of the pig. As these devices are usually battery powered it is important to select a pressure transducer with low power consumption. The Omni series 10 pressure transducer only draws around 1mA and is ideal for these applications.

Core Analysis
In core analysis an oil sample may be forced at high pressure through a section of rock core. A pressure transducer in this application needs to provide high accuracy measurement up to 10,000 PSI and be constructed of either hastelloy or monel to avoid corrosion of the diaphragm. The Omni series 23 and 25 pressure transducer meets this
requirement.

Subsea Hydraulic Manifolds
Subsea hydraulic packs are used for various control applications in offshore oil production. Subsea hydraulic packs may use up to 10 pressure transducer units. The pressure transducer has to be made to the smallest design, and be able to work with high external case pressures. In this instance the pressure transducer may have the external housing removed with the bare PCB exposed to the environment to reduce the profile, with oil filling used to stop any seawater ingress.

Drilling Mud Systems
It is often a requirement to use a pressure transducer in mud flow lines. In these applications a pressure transducer with a flush diaphragm is required. This is because with a normal pressure transducer the pressure port is only 3 mm diameter, and is prone to clogging with mud particles. The Omni series 25 pressure transducer have a G1/2 or G3/4 flush diaphragm and can be supplied in EXD or IS format for hazardous area use.

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01.25
13

Jobs in the Music Industry

by como ·

Everyone loves to be a part of the “in” crowd and lets face it yall. Being in the music industry is about as “in” as it gets. Most of the jobs in the music industry put you close, at least in some way, shape or form with the people that your peers consider to be icons and a hero.

There is nothing finer than actually making money at a job that you actually love as opposed to standing on an assembly line watching the same part go by hour after day after year.

Jobs in the music industry can range from the retail sales ends, to the production end, to the creative department to performing or the business end and there is a lot of jobs in between those stops. There is a good chance that no matter what it is you like to do, there is a job in the music industry that will allow you to do some form of that job and eventually get paid to do it.

You need to seek out jobs in the music industry at local places and you can check the World Wide Web at locations like myMusicCircle and see what kinds of jobs are there that you can start at right away so that you can begin building and diversifying your skill set. Because the music business is first and foremost, a business and that means that the more skills you have the more valuable you will be. And we all know that the more valuable you are the more invaluable you become and the easier it is to find the jobs that you ultimately want.

If your end goal is to be a producer, you can start by offering to mix local bands live at their show for free or beer. Youll get the basic skills and then move one. A lot of what you might do at the beginning is mundane and wont pay you very well if at all. You need to keep you eye on the brass ring and the goal that you have set.

Many of the people that are very huge icons in the industry got their first jobs in the music industry doing things like taking out the trash at a studio or helping as a gaffer that set up for the sessions. All of this is networking and making contacts of people that can help you or hurt you down the line.

01.1
13

The Effects of Global Terrorism on the Events Industry

by como ·

Many people consider the impacts on industries that are directly related to the terrorist actions, such as the insurance industry. However, few consider the impact on an industry such as the events industry. While some people may not be able to see a link to the events industry as strongly as to an industry such as the airline industry, it is there. While there are many different types of events they all have some aspects in common. They all need attendees in order to occur or at least occur more than once. In order for an event to be successful people need to be drawn to the event and motivated to attend. There are many different factors that can persuade people to attend an event, but one of the main factors is whether they can get to the location of the event.

The ability to travel to an event for any attendee has now been seen to be endangered by Global terrorism. This is especially felt in regard to air travel since the tragic events in New York in 2001 which have lead to such huge changes throughout the world. People no longer feel as confident traveling to other countries on airplanes and as therefore less likely to attend events that require them to make use of that form of transport. Other forms of transport are also perceived as dangerous to use when traveling to an event in different areas of the world. This then limits the number of people who are willing to travel to a particular event, in particular well known people who may fear that they will be targeted during their journey to an event.

Global terrorisms effects may not be overtly visible, but they have lead to a curtailment of a completely carefree way of life. Many people can also fear to attend an event as it may be a magnet for terrorists who wish to make a statement by disrupting the event. The disrupting of a particular event due to the forces of global terrorism can take many forms. These forms could include protesting particular actions of parties associated of the event. Otherwise it could take the more dangerous form of violently targeting parties attending the event. This has lead to many people avoiding any event where many people are gathered or where subjects related to the event are seen as controversial by terrorist organizations.

Different events may carry a different level of risk for people attending them so a meeting of government agencies may be far more likely to be targeted than a musical event in a park. The importance or perceived importance of a particular event can also determine whether it could be targeted. The thought of being targeted by global terrorism is enough to prevent people from attending any event, which has lead to a great decline of many different types of events that may previously been well attended, particularly by people who are not local to the area. This has lead to a direct link between declining fortunes of the events industry and global terrorism.

12.20
12

Sunglass Stores Industry Market Research Now Available From Ibisworld

by como ·

The Sunglasses Stores Industry has already begun its recovery from the economic storm. According to IBISWorld, the nations largest publisher of industry research, improving consumer sentiment and favourable demographics have helped bolster sales, benefiting companies like Luxottica Group and National Vision Inc. Revenue in the industry is expected to grow over the next five years which will be supported by higher projected household incomes and an improved sense of financial stability. For this reason, industry research firm IBISWorld has added a report on the Sunglasses Stores Industry to its growing Apparel & Accessories Stores report collection

Sales of sunglasses during the past five years have been particularly sensitive to drops in consumer confidence, as sunglasses are more of an optional purchase than prescription eye glasses. However, IBISWorld forecasts the sunglasses stores industry to rebound supported by higher projected household incomes and an improved sense of financial stability over the next five years.

Growth in the sunglasses stores industry will be driven by increasing awareness of the useful benefits and the style appeal of these accessories. Prior to the recession of 2008 and 2009, strong economic growth and easy access to credit enabled consumers to purchase sunglasses as a fashion accessory. The sunglasses market is typically distinguished by price and function, and classified into premium and value segments. According to IBISWorld analyst, Nikoleta Panteva, the premium segment has grown faster than the value segment in the five years to 2011. The fashion aspect also contributes to shorter replacement cycles and volatile sales, as styles and consumers’ financial capacity to spend change frequently.

To provide convenience for consumers, as well as to create brand awareness, sunglass stores aim to be located in high shopping traffic areas or near ophthalmic specialists. The industry remains fragmented through small retail chains and independent locations. Italian firm Luxottica Group and National Vision Inc. are the industry’s largest operators. Luxottica is a vertically integrated network of manufacturing plants, distribution operations and retail outlets. In the US Luxottica Group operates mainly through its Sunglass Hut and Oakley O locations.

Breadth and depth of product selection is also an important consideration. An appropriate product mix should tailor to match the demographic composition of the store’s market. Stores located in regions or states with a relatively higher income earning clientele should stock branded as well as private label frames, lenses, accessories and sunglasses. Additionally, stores are increasingly focusing on integrating services, such as eye exams, frame fitting, and purchasing advice to adapt to consumers’ demands for one-stop shopping.