Archive for the ‘Marketing’ Category

07.22
14

Email Marketing Campaign Software To Stay Connected With Potential Clients

by como ·

In this high competitive business world, it is truly needed now to implement effective internet marketing techniques which give productive results. While many people think that e-mail marketing is an old method, but business statistics have proven it wrong. In fact, it is still the most preferred way of communication as well as promotion. This marketing technique enables you to reach to huge crowd for your business prospects in very quick time.

In current scenario email marketing is one of the most popular direct marketing strategies existing for the online business organizations. It gives an effective and straightforward approach to attain your marketing goal. With the use of quality email marketing campaign software you can deliver your promotional message and offers to your customers. It additionally assists in connecting people by giving email customization facility. Actually, it gives a better chance to gain more profit by providing an economical way to promote your business.

The email marketing has made a dramatic change in the online promotion and marketing tactics. Sending bulk email could be a hard task that requires a lot of efforts. But, the utilization of email marketing software to blast email has made it easy. Through the use of this software, you can increase your customer base and generate more conversions. It enables you to create an email campaign that can target more specific group of people. Assuming that you have just started a business and your budget is comparatively low then you can utilize this technique efficiently.

Marketing through email software is very advantageous for various more reasons, for example email customization options and e-mail campaign monitoring features. Quality software has a rich email editor that includes colorful text, fonts, image and graphics facility and also supports HTML formatting feature. With the use of this software, you can also compose rapidly update and newsletter and convey it in very quick time.

If you wish to obtain good customer relationship, you should go ahead to using e-mail marketing software. The content of the email is the key element of email marketing. While composing an email you should ensure that the message should be relevant and clearly describe what you want to tell your customer. Your email should be looked professional and don’t try to add amount of links, it increase your open rate and response. You should include special offers or discount coupons for your regular customers and must have a call to action included. Be sure that your email follows the spam free policy.

Through utilizing it, you can gain more and more potential customer and likewise a stronger presence in the online business world. In fact, if you have just started a business and your budget is comparatively low, this could be a very efficient technique for you. No issue if you are very familiar with e-mail marketing or just a newbie in this field, you can hire any available e-mail marketing company. A most important thing for you while adopting the e-mail marketing technique is how you manage your potential customers.

07.10
14

Conference Brochure Template And Hot Marketing Brochures Ideas

by como ·

The best printing and design services are crucial for a successful marketing campaign. If you are in some business, then you must know already how the business world is faced with a lot of challenges every single day. Also, one of these challenges is the decision to get some of the best printing and design services for their marketing campaigns. However, it is not very difficult using print marketing materials but rather making them, especially if one doesnt have enough experience in this.

It is also not very easy choosing the best print company that will be able to deliver high quality service. When it comes to marketing and advertising brands, products and services, the use of print marketing materials and ads is still one of the most effective ones in existence. Print ads have been used since long time ago, and they are still one of the most used advertising tools as they havent lost their power to influence the buying behaviours of the target market. The print ads are staple marketing tools for achieving business success.

Once you are able to choose a print company that will be able to deliver satisfying materials for your needs, you will know that the best printing and design services that the company offers can lead you directly to business success.

A good conference brochure template printing is necessary when cconferences are held in order to bring individuals with common interests together. Therefore, a conference brochure template is one of the best things that can be included in the conference goer as such marketing materials include information that will be sponsored by the conference.

For one conference to be successful and efficient a conference brochure can act as a guide that will inform of the events that are being held in the conference. For this reason, the event organizers need to create a brochure that is both attractive and easy to read. For this to be done in the most appropriate way, a conference brochure template for printing is required.

The truth is that one conference brochure needs to be done properly as it will be a crucial thing in the conference goers kit. Such brochures can be made at many online print companies, including Hot Print USA. The best thing is that you can opt for the desired size of the brochure as well for the proper quality material for it in order to lead a successful conference in front of the audiences.

For any business to achieve marketing success, it is very important that they use some of the best marketing materials such as brochures. There are a lot of hot marketing brochures ideas, and one must choose the one that will represent its business in the best possible way. However, the function of the brochures is always the same no matter the design and style promoting the services and products of one business. For this reason, many companies and businesses that are operating in many diverse fields are using brochures for their marketing campaigns.

There are unlimited choices when it comes to the design of the marketing brochures. Most of the print companies even offer free design templates which are of a great help to people who never had any experience in working with and designing brochures. These brochures need to be done based on what the target market wants, and this is why companies constantly have to monitor the market and therefore take the right moves that will hopefully lead them towards business success.

So, when designing a brochure, the key is to concentrate on the target market and to try to discover what the target market wants.

06.28
14

How to Establish Your Presence Online Through Local Small Business Marketing

by como ·

Does your small business cater specifically to people within your area? If yes, then you need to do some local small business marketing. By doing so, it will be a lot easier for people to find you if theyre interested in the products or services that you advertised online. As long as you understand how to properly use search engine marketing tactics, finding your website at the top of local search results is possible.

Remember how you often get location maps when you search for some local businesses using popular search engines? You can have one for your business by submitting your address to search engines for specific location-based results. You may have to wait for a snail mail or phone call asking for verification a day or two after you submitted your business address. If youre submitting to multiple search engines, make sure that the company name, address, and phone number are consistent to make things less confusing.

When submitting information, remember to use information that can help localized searches. For example, you should use your full street address instead of your PO Box address since local searches dont use PO boxes. Furthermore, although a generic 800-XXXX number is nice, a local number can help indicate your business location.

Having the right address information is important, but dont forget to provide a brief description about your company. Otherwise, people wont know what to make out of the address and phone number. Dont forget, location-based keywords are crucial for effective local small business marketing, so make sure to include them in your company description.

Customer reviews are also essential for local small business marketing since they help build your companys credibility. If you can, ask previous customers to post reviews or comments about your business in their own websites. You can later use these reviews for monthly newsletters or email signatures. Good reviews are always welcome, but having bad reviews is not always a bad thing, since it means youre getting real opinions from real customers.

Social networking sites are very powerful local small business marketing tools. Create a profile with your business address, phone number and a link to your website, and then use it to notify people about product updates, promos, and recent customer reviews. Dont forget to use relevant keywords when posting anything to get a little extra exposure.

06.3
14

Hawk Marketing Pro Scam

by como ·

More and more people join the internet marketing world daily, they are always confronted by an array of choices on how to make money online. Now, we both know that isn’t always as easy as it seems, especially those that “make money online” niche.Learn More.
Even the most green newbies soon realize that not only is this niche overcrowded, there are tons of people selling products for others, and decide they should do the same. Even though affiliate marketing, as popular as it is, is a great way to get started online, they soon realise that the MMO niche has tons of newbie marketers fighting for scraps amidst a sea of experienced affiliates all promoting the same products.
Find solutions to peoples problems, and have a unique selling point to market! Its really that simple.
And the best way to stand out from the maddening crowd as well as build your online credibility is in having your own info product.
You see, by having your very own info product in a profitable niche, you’ve got the opportunity to go where the big bucks are, all the while affiliate marketers are scratching their heads trying to come up with their latest promotional efforts to stand out from other affiliates for the next big launch .
Having a high quality product in a profitable niche will build your credibility as an expert in that niche fast, and you can now turn the tables by having affiliates promoting your products for you. A high quality product also gives you more profits as compared to receiving small cuts of the huge juicy pie of sales as an affiliate.
The biggest challenge that most new online marketers face though is this: How exactly do you create an info product quickly and efficiently within a short time, limited resources and probably, a a very low budget?
Believe it or not, its not that hard . It should be the goal of any online marketer to create their own info products. I soon realised after some simple research that you didn’t need loads of capital to create a product!
No it really doesn’t ! In fact, I’m about to show you step by step, proven methods of how on limited resources and time, you too can create quality products that make tons of cash.
In this comprehensive, step-by-step video series, you will be surprised to discover how easy it is to create killer info products on even the tightest budget, and even if you don’t have the creative chops to get the job done!
Before putting a price on this video series I did my research. There are a ton of overpriced guides and ebooks out there telling you how to create killer info products, but this step by step video series has the lot and I want to make it accessable to everyone and just as impotantly I want to make sure you feel comfortable with your purchase. Now you can
The choice is now yours. You can take advantage of this kick a** video series and learn to create your own products for 100% profits…or you can continue scraping together promotion after promotion in the hope you can turn a dollar or two online.
I am offering you the opportunity to both learn and earn with this high quality private label rights package
By the way, this is my introductory price but once I find too many people using these solid info product creation strategies the price will increase. That’s a given.Download Click here

05.22
14

Dissertation Proposal On How Relationship Marketing Can Help Improve The Image Of Companion

by como ·

INTRODUCTION

Against the background of the current economic situation within the region, many marketers are looking for better and more effective ways of increasing their sales. Some of them assume that when there is greater media visibility, then one is more likely to boost their success. However, what most of these marketers are forgetting is that there are relationships that are created every time a sale is made. Consequently, their companies must look for ways in which they can sustain this kind of relationship. The proposal will examine how relationship marketing can boost company images in the car industry with specific emphasis on the issue of trust.

BACKGROUND

This project is worth doing because of a series of reasons. First of all, the automobile company is one of the most important sectors of the UKs economy. Consequently, there is a need to look for ways in which this industry can be improved in order to boost the economy. Additionally, by examining the role that trust plays in relationship marketing, then car companies can understand the underlying factors required to make relationship marketing work for them. This project will also be significant in providing information about various tools and approaches in relationship marketing from automobile companies. (Jackson, 1985)

Previous work in relationship marketing has focused on its core functions. Levitt (1983) explains that relationship marketing is a form of marketing that centres on consumer satisfaction and retention. This is a shift from traditional approaches that mostly emphasised on transactions made at the point of sale. Some authors have looked at application of relationships to the automotive industry. Nilsson (2004) examined a case study of an automobile company in the US and looked at how this companys success had been enhanced though relationship marketing. Other authors such as Kotler (2005) , DeYoung and Boldt (1988) & Berry (1983)

have examined ways in which relationship marketing can be integrated with other marketing concepts such as process reengineering. Furthermore, a lot of work has centred upon the use of relationship marketing in various aspects of an organisation. These include its application in the supply chain logistics, information technology and other vital sectors. (DeYoung, 1987)

RESEARCH QUESTIONS AND OBJECTIVES

The major objective that the research will be trying to achieve is to determine what the link between company image and relationship marketing is in the automobile industry. This will be determined through four specific objectives
1)What role does trust play in boosting relationship marketing in the automobile industry
2)What role does loyalty play in enhancing relationship marketing?
3)How can automobile companies apply relationship marketing in their marketing mix?
4)What is the value that relationship marketing brings to automobile companies?

Through these research objectives, it will be possible to understand what makes automobile companies successful in terms of relationship marketing and that can then be linked to company image. When companies are regarded as successful by their current or future clientele, then it is likely that they have a good image or vice versa. (Jackson, 1985)

METHOD; RESEARCH DESIGN
The research will dwell on the automobile industry in the United Kingdom. This will be done through a combination of approaches. Some leading automobile manufacturers like General Motors will be identified and asked about their implementation of relationship marketing. This will be analysed through personal interviews with their sales members. Additionally, the customer lifetime value added to a company through relationship marketing will be calculated for those chosen organisations. Customers will also be included in the research because they will be instrumental in assessment of how successful they perceive certain companies hence reflecting on the company image. (Envision software, 2007)

Personal interviews will be utilised when dealing with company representatives owing to the fact that they will be useful in highlighting certain unique r. marketing features prevalent in their organisations. However, in order to get uniform responses from clients, it would be favourable to use questionnaires for them. Secondary data will also form an important part of this research because it will provide a backbone for determining those elements that cannot be conducted practically and this include measurement of the value added to companies as a result of relationship marketing.

DATA COLLECTION
Data will be obtained through sales performance records released to the public by industry analysts. Data will also be obtained through the use of personal interviews. The population size in this part of the research will be made up of all top performing automobile companies in the UK. Ten sales representatives will be chosen from these companies. The sampling criteria will solely be based on that companys willingness and response to requests for interviews.

In the other aspect of the interview involving the public or various clienteles, the research will need to obtain fair representation from various parts of the UK. Consequently, a telephone directory will be used and respondents will be asked whether they would like to participate in the research. The questionnaires will be delivered personally to their residential areas after they accept to participate. Sampling criteria will be based on non probability sampling. Numbers will be chosen randomly in order to minimise biases. The research will involve ten personal interviews for sale representatives in automobile companies. Additionally, fifty questionnaires will be filled by those who accept to participate. (Durfee & Chase, 2003)

The research will also make a number of ethical considerations. Confidentiality will be a key concern as respondents in the questionnaire and the interview will be protected from other parties by concealing their identities. Additionally, care will be taken to ensure that clients only answer those questions that they feel comfortable with since they will be informed about this at the beginning of the research.

TIMESCALE

RESOURCES
Secondary data will largely be obtained from financial data released to the public. This will available in the school library and also in internet websites. This information will be crucial for ensuring that the issue of company image is duly inspected.

REFERENCES

Kotler, P. (2005): Relationship marketing- gaining competitive advantage through customer satisfaction and customer retention; North Western University Press
Nilsson, T. (2004): Customer relationship management within the US Automotive Industry; department of BA and Social Sciences, Lulea University Report, 18th June
Envision software (2007); Project Timeline management, available at http://www.envisionsoftware.com/ accessed on 11th November 2008
Durfee, W. & Chase, T. (2003): Project management, University of Minnesota Press
DeYoung, B. (1987): Marketing Your Charter Boat Enterprise – Putting Relationships to Work; Information Bulletin, no. 206
Berry, L. (1983): Relationship Marketing in Perspectives on Services Marketing; American Marketing Association
DeYoung, B. and Boldt, W. (1988): Relationship Marketing – Putting Relationships to Work, in Cornell Cooperative Extension Marketing Manual
Jackson, B. (1985): Build Customer Relationships That Last; Harvard Business Review, 120-28
Levitt, T. (1983): After the Sale, in The Marketing Imagination; Free Press

05.10
14

The Advantages Of Kiosks

by como ·

One smart way to bring in a fresh technical edge to your business, marketing, sales, or client servicing is to start utilising the potential in kiosks. In the modern world, where the market is characterised by competition, increasing options, and freedom of choice, one cannot ignore the vast possibilities and potentials of kiosks. The growth of kiosks has been phenomenal in the last 5 years across the world. While kiosks involve a relatively higher initial investment, it proves to be cost effective within a very short time.

Modern kiosks are computer-programmed interfaces that facilitate interaction with customers resulting in the exchange of goods or information. The customer is normally aware of the product or information he is seeking for. In other cases, kiosks aim at informing the user in minimal time about his options from the kiosk. Hence, it acts not only as a marketing and informative tool but also as the final sales agent.

Kiosks can be popular and advantageous to various businesses on a number of grounds.

Ensures round the clock sales or service
The primary advantage of kiosks is their machine based intelligence’, which nullifies the need for a human’s presence during a transaction or interaction with a client. Hence, kiosks can be functional 24 hours a day, making possibilities of sale round the clock.

Encourages self service
Most customers of modern age prefer choosing, deciding, and transacting privately or on their own, or with minimal interference from sales agents. They prefer to seek technical opinion only when they need it. In such an evolving nature of client base, kiosks prove to be a perfect interface since it is entirely designed on the notion of self service’.

Allows easy maintenance
Kiosks are generally easy to put together or pull apart for maintenance. In the event of a system failure, most companies rely on the sound technical support system provided by the kiosk providers.

Limits functionalities, enhances focus
Owing to limited interaction possibilities in a kiosk, users are focused to a certain family of information, within which, their choices get limited. Hence, kiosks minimises irrelevant demands of customers to a large extent.

Increases market reach
Not only do kiosks work 24 hours a day, they also increase market outreach. Mostly kiosks are designed to be located in public places or targeted areas. This opens up the prospect of having unlimited and a wide variety of users.

Reduces work load
Kiosks effectively do the job of marketing, sales, or public relations personnel. Effectively, they reduce workload and cost of having commensurate number of personnel at late hours and remote locations.

Advertises
Innovative kiosks and interfaces have a huge impact on the image and goodwill of your business. They become statements of your commitment, research, awareness, and reliability.

Kiosks-UK.com is one of the leading service providers in the world of kiosks. If you are thinking of installing kiosks or contemplating about changing your existing set of kiosks, remember to visit us. We are one of the most experienced players in designing, installing, and supporting all technical needs for kiosks in the UK. We, at www.kiosks-uk.com, ensure efficiency, timeliness, technical edge, and professionalism for your business needs. Call us or visit us today for more on kiosks.

04.28
14

Mobile Marketing with Loo-Lee.com

by como ·

Within ten short years, the popularity of mobile phones exploded far beyond what even the most optimistic expected. We live in a society that is always on the go, making mobile phone service critical. In addition, the cost of a mobile phone is far less than the costs of a landline phone. As a result, more and more people are canceling their landline phone and exclusively using a mobile phone. However, the development of a central White Pages and Yellow Pages for mobile phones has never been developed. Or, more accurately, it had not been developed until now. With the advent of Loo-Lee.com, users have a massive database of mobile phone numbers and contacts. Better yet, Loo-Lee.com has expanded into the realms of mobile marketing which creates the perfect opportunity for those looking to expand their business potential without expending a great deal of money.

Currently, Loo-Lee.com is developing an internal system where mobile text messages can be sent directly from the site. Also in the developmental stage is the ability to access a mobile version of the site and send text messages. If these concepts sound relatively simple, it is because they are! And, most importantly, these concepts are unique and not found anywhere on the Internet. For businesses, incorporating the promotional strategies devised by Loo-Lee.com means progressing to the cutting edge of mobile marketing technology. This progression logically leads to an increase in the chances of success when engaging in marketing.

And the cost associated with this type of marketing plan are virtually non-existent. This is a critical benefit to this type of advertising because many small businesses are limited by budgetary constraints. Through the use of mobile text marketing, the ability to launch an expansive advertising campaign without spending a great deal of money is achievable. And, of course, the ability to require a number of generated sales through such a plan is also achievable.

Currently, mobile marketing has not been overexposed which means that those that take advantage of this type of marketing strategy may discover easier and greater success than with other forms of advertising. Since text messaging is not as overused as telemarketing and email mass mailings, it carries greater chances of connecting positively with potential customers. What has been lacking, however, has been an adequate format for issuing such messages. With the advent of Loo-Lee.com, this once elusive helpful format has been devised. Now, the doors are open for many entrepreneurs to explore the many options available with mobile text messaging. That is why visiting and joining the site is recommended to anyone with even a passing interest in mobile text marketing ventures.

Loo-Lee is taken mobile marketing to the next level by developing a social networking around the cell phone user community. Their cell phone directory provides a great starting point to developing your marketing efforts.

04.15
14

Affiliate marketing review – affiliate marketing resources

by como ·

Affiliate marketing review – affiliate marketing resources- if you are considering a career in affiliate marketing, then you should find out what you are getting yourself into.

Many of us would love to venture out on our own and work for ourselves. However, two major factors tend to get in the way. The fist being money and the second being risk. These two factors should not be taken lightly. Even small businesses need a substantial amount of capital to get them started. The risk factor is even scarier. Up to 90% of all small businesses fail within the first year.

Affiliate marketing takes the risk away. It can also be started with next to 0 money. Affiliate marketing can be quite a lucrative venture. If you have a natural knack for sales or marketing and are self motivated and prepared to work hard then an affiliate marketing scheme could be a wise move for you.

Almost daily, you see advertised, courses and seminars that claim to hold the secret of instant wealth. By attending this course you will have all of the tools you need to get your business off the ground and become a millionaire. Those who want to start their own affiliate marketing business often attend these thinking that they will help their business thrive.

Courses and seminars more often then not, disappoint. First, these courses and seminars are usually quite expensive. You have the course or seminar fee. Plus any travel and hotel costs. Most of these are held in heavy tourist destinations around the country. Second, the person giving the seminar or course is usually on some kind of a promotional tour. While they do give out information at the course or seminar, their true goal is to sell you their latest book or software. The truth be told, everything you learned from that seminar was probably written in their book. You could have saved thousands if you had just bough their book and read it rather than shelling out for this course.

While it is true that you should educate yourself in affiliate marketing, the best resources are not courses. However, books are. By simply reading up on affiliate marketing, you can gain wonderful insights and save loads of money. By simply looking on retail sites such as Amazon or EBay, you can get hundred of titles on the subject. There are loads of step by step guides available on how to get your affiliate marketing business going and how to build it up.

Another great resource for affiliate marketing is the internet. Simply by typing affiliate marketing into any major search engine, loads of information comes up. There are plenty of free courses online that you can take on the subject if you are determined. Read through the information available to you for nothing. Chances are a course or a seminar wont teach you anymore than what you can learn online for free.

Magazines and news letters are fantastic resources for affiliate marketing. Newsletters are generally free and contain good, valuable information about particular programs. Youll hear account from people who are working in affiliate marketing. Their advice is worth having being that they are doing now what you want to be doing in the near future.

03.22
14

The Advantages Of Internet Marketing Vs. Traditional Marketing

by como ·

To grow globally is the dream of every businessman. A person who starts business on his own effort should need strong determination and positive efforts to make his business successful. Even a well established business needs right efforts to make his business /product/ services successful.

For success of any business marketing policy plays an important role. To increase your business growth, you need strong marketing team with knowledge of thorough marketing strategy.

The marketing department of any company can choose type of marketing depends on the business / service type, objectives, target market, capability, efficiency and budget. Selecting Traditional Marketing or Online Marketing very much depends on all above factors.

With change in time, marketing also affected positively with advance technology. Internet Marketing or Online Marketing or E-marketing have added thrill in marketing professionals. The popularity of Internet Marketing is emergent very rapidly in all type of business. But before start adopting traditional marketing or online marketing one should fully aware of its marketing strategy and its outcomes.

What is Traditional Marketing?
Generally the basic of any marketing is creating new customers and sustain existing customer. It is a task to create awareness of consumers in product / company / services by making their brand popular using various marketing techniques. For successful marketing, quality product and customer services are very important. The other important factors are demography, market needs, target market and many more factors require for complete market research to build successful marketing strategy.

Marketing is an intelligent and creative technique that includes advertising, distribution and selling. Understanding customers requirement and fulfill their needs is the base of success for any marketers. The marketing mix comprises of Product, Price, Promotion and Placement.

Traditional marketing is very costly. It needs long time and budget to get success. Till the date it is consider as proven marketing technique for promoting product or company. In traditional marketing the various media are used for marketing products such as Television, Radio, Print [newspaper, magazines etc.], Outdoor and many other media. Traditional Marketing is very effective, time-tested and proven way to make business or product popular.

The disadvantage of traditional marketing is it is very costly and need more time for to get success. In case of local marketing, traditional marketing is an ideal for product promotion but on international level it is consider as most expensive medium.

You can also use partly or complete Internet Marketing Services while using traditional marketing. Internet Marketing helps to boost your marketing campaign.

What is Internet Marketing?
Internet Marketing or Online Marketing is the medium to promote product or service through internet. The marketing strategy for any business becomes same for traditional marketing or online marketing such as all factors of market research. Today, Internet Marketing is considered as very faster and economical medium for promoting product and business growth.

Internet Marketing strategies covers a various services like search engine optimization (SEO), search engine marketing (SEM), email marketing, SEO copy writing, web development, pay per click (PPC) advertising, banner advertising, directory submission, blog writing and many more.

Read more on Internet Marketing

Importance of Internet Marketing Vs. Traditional Marketing

Internet Marketing
Traditional Marketing

Internet Marketing is very economical and fast way to promote product.
Traditional Marketing is very expensive and takes more time to promote product.

Internet Marketing is very useful for promoting product globally [without any additional cost].
It is very expensive and time consuming process for traditional marketing.

In Internet Marketing, you can also work with less employs [you can take more work with less manpower].
In Traditional Marketing, you need more employment with more man power which in terms requires spending more money.

In online business you can sell or buy product 24 X 7, round the year without employing any person.
That is not possible in traditional marketing.

Paying Professional and Experienced Internet Marketing Company is very economical.
Paying renowned Advertising and Marketing Company is very costly.

While comparing both marketing, the outcomes shows that in todays fast growing world, for fast business growth in most economical way, Internet Marketing or Web Marketing is an ideal way to make successful business locally as well as internationally.

If you want to expand your business and increase your profit and if you have low marketing budget than Internet marketing is the best way to accomplish all your marketing objectives.

Before selecting either traditional marketing or internet marketing, through market research is very important for successful marketing campaign.

Internet Marketing Company can offer best and effective marketing strategies as per your business needs. They can help in promoting and increase your business very efficiently within your budget. You can definitely get return of your marketing investment in very short period.

Take advantage of your business using Online Marketing / Internet Marketing from Experienced and professional Indian Internet Marketing Service Company that can provide and fulfill all your marketing needs to give strength and success to your business. Contact at

02.25
14

International Marketing Mistakes Dr. Deborah Swallow

by como ·

If were lucky our cross cultural marketing blunders will only cause great hilarity. When were not, they can cause offence and cost us money. Here are a few of the blunders that some big boys made. With all their marketing budgets they can still get things wrong. Cross cultural communication runs deep so it is important to research carefully the Cultural Codes for specific products or brands and do some well-undertaken market research.

Below you will find a selection of marketing blunders:

1.United Airlines unknowingly got off on the wrong foot during its initial flights from Hong Kong. To commemorate the occasion, they handed out white carnations to the passengers. When they learned that to many Asians white flowers represent bad luck and even death, they changed to red carnations.

2.A company advertised eyeglasses in Thailand by featuring a variety of cute animals wearing glasses. The ad was a poor choice since animals are considered to be a form of low life and no self respecting Thai would wear anything worn by animals

3.Pepsodent tried to sell its toothpaste in Southeast Asia by emphasizing that it whitens your teeth. They found out that the local natives chew betel nuts to blacken their teeth which they find attractive

4.Locum is a Swedish company. As most companies do at Christmasthey sent out Christmas cards to customers. In 1991 they decided to become ecologically friendly and produce just one ad. The body copy in the ad goes on about Locum saving trees by printing only one ad as a holiday good wishes rather than sending out lots of cards.They decided to give their logo a little holiday spirit by replacing the o in Locum with a heart. You can see the result

5.The Swedish furniture giant IKEA somehow agreed upon the name FARTFULL for one of its new desks

6.There are several examples of companies getting unsuccessfully entering the German market bad translations of products due to the word mist. We had Irish Mist (an alcoholic drink), Mist Stick (a curling iron from Clairol) and Silver Mist (Rolls Royce car) all flopping as mist in German means dung/manure. Fancy a glass of Irish dung?

7.The Japanese company Matsushita Electric was promoting a new Japanese PC for internet users. Panasonic created the new web browser and had received license to use the cartoon character Woody Woodpecker as an interactive internet guide. The day before the huge marketing campaign, Panasonic realised its error and pulled the plug. Why? The ads for the new product featured the following slogan:Touch Woody The Internet Pecker. The company only realised its cross cultural blunder when an embarrassed American explain what touch Woodys pecker could be interpreted as!

8.A US telephone company tried to market its products and services to Latinos by showing a commercial in which a Latino wife tells her husband to call a friend, telling her they would be late for dinner. The commercial bombed since Latino women do not order their husbands around and their use of time would not require a call about lateness.

9.Proctor & Gamble used a television commercial in Japan that was popular in Europe. The ad showed a woman bathing, her husband entering the bathroom and sponging her back. The Japanese considered this ad an invasion of privacy, inappropriate behaviour, and in very poor taste.

Deborah Swallow is an International Keynote Speaker , seminar leader, consultant and author. Working with senior executives, diplomats and entrepreneurs around the globe, Deborahs special blend of professionalism, insights and shot-in-the-arm tactics have won her many fans and a loyal client base. Her clients include: Barclay Business Banking, Nokia, Motorola, Diplomatic Academy of London, Ministry of Foreign Affairs of Norway and many more.