Posts Tagged ‘CRM’

07.13
15

Customer Relationship Management Strategies in Times of Crisis

by como ·

The current customers are the key to overcoming the current economic downturn. Attracting new customers costs between 6 and 13 times more expensive than the preservation and sale on existing ones. Under normal conditions, companies lose about 50% of existing customers average on every five years, while the difficult attraction of new ones in an environment of shrinking market and financial crisis, imposes to look at this as a cost-effective source of revenue. Effective management of customer relationships is essential in times of crisis and organizations can use customer – oriented strategies and Customer Relationship Management (CRM) tools to maximize the value and loyalty of their customers to open up new opportunities not only for survival but also for development.

Should the customer relationships be managed?

The typical client no longer exist and some companies learned it by the hard way.Until recently, business was more concerned about what sells. In otherwords, companies focused on selling as many products and services without giving importance who buys them. Still, many companies are product-oriented, based on its organizational structure and bonus plans on the products, which they sell, than on customers who buy them.

Modern companies have already changed or plan to change their organizational structure and information from product to customer-oriented, applying reengineering on core business processes and laying the groundwork for transition to the next stage of their development – active management of customer relationships.

If we perform an analysis, we will see that focusing on only 5% of loyal and valuable customers can increase profits by 25% to 70%. This, together with the fact that it costs much more expensive to sell to new customer than to an existing and loyal one, motivates companies to try to maximize their existing customer relationships. Also, dynamic market environment and business conditions make it necessary to take into account the following factors:

– Changed organization of work: In today’s business and corporate structure often professionals working in the departments of marketing, sales and customer service rarely and sometimes never made direct contact with customers. CRM is a business strategy, philosophy and technology that aims to fill this gap.

– Changed business environment: Changed is the behavior of customers and it is not the same as prior years. It is becoming increasingly difficult for companies to operate, meeting the symptoms of “marketing fatigue” in potential customers. The increasing variety of marketing and communication messages to customers, leads to the effect of continuing contraction of the benefits of traditional marketing tools and for the search for new ones.

– The increasing complexity of markets: The increasing globalization leads to the emergence of new competitors that offer completely new products and services.

04.20
15

Benefits Of Integrated Gym Management Software

by como ·

Integrated software solutions have relatively long history but only a small number of software vendors provide integrated solutions in the segment of gym management software, limiting the selection of valuable integrated modules to a handful of choices. Thus, even large corporations still utilize different software applications to deal with day-to-day business activities, failing to realize the benefits of integrated software or unwilling to implement integrated solutions that reduce overall business costs and improve inter-departmental communication and efficiency as a whole.

Modern-day integrated modules are capable to deal with various aspects of running a successful gym business, including accounting and billing, marketing, sales, and relationships with current and prospective customers. An integrated solution can also feature social networking capabilities that complement their built-in functionality aimed design of efficient and targeted marketing strategies. Those integrated solutions, suitable for both large chains of fitness centers and single gyms, eliminate the need to install, run, and support numerous business software applications that deal with different business processes and procedures, which in turn results in unexpectedly high return on investment rate within a very reasonable period.

Initially, gym management systems have been designed with only core business processes in mind, before software vendors to start realizing that they can borrow from concepts of customer relationship management (CRM) and enterprise resource planning (ERP) systems and incorporate similar functionality into advanced fitness center management systems. Evidently, gym management applications have more limited functionality compared to sophisticated ERP systems, nevertheless integrated gym management solutions are capable to deal with complex tasks, providing advanced functionality at markedly lower prices. Therefore, integrated business software solutions are enjoying growing popularity among gym owners willing not only to modernize their gym management software but also to witness lucrative ROI rates.

Ease of use is considered a major advantage of all and every business software application and gym management software is not an exception from the rule. Thus, software vendors that offer rich in functionality integrated modules have started to pay more attention to user friendliness and development of easy to use and intuitive interface. Software companies experience fierce competition, therefore integrated solutions in the sphere of gym management now feature rich functionality and carefully designed interface, securing competitive advantages to both customers and software vendors although in different ways.

The price of software for management of fitness centers is essential when owners have to decide whether to invest in new software while it is much harder to evaluate the indirect benefits from gym management system implementation. An integrated gym management solution reduces overall business costs through introduction of functionality usually covered by various business applications such as accounting, scheduling, or marketing software. Furthermore, payroll costs can be lowered because of the high level of automation as well as advanced functionality, like sales force automation (SFA), provided by integrated software. Overall, gyms are allowed to save money on numerous business applications or spreadsheet solutions by implementing an affordable integrated solution that provides functionality covering the full scope of business procedures and all processes involved.

Gym management solutions gradually evolved into fully-functional business management systems, featuring all the functionality required run a successful business in a highly competitive environment. In addition, worthwhile integrated solutions are even more affordable these days for many software vendors offer monthly payment schemes, instead of one-time license purchases, intended to reduce the average cost of investing in gym management software.

09.22
14

Leadnxt – Lead Management And Marketing Software

by como ·

LeadNXT softwares, services focus on achieving the best possible sales results, and keep a track of your business leads. Our process is to manage, communicate with potential clients in a way that allows for analysis and automation to be used to increase the efficiency of sales to reach the goals of a business.

LeadNXT is the leading cloud computing providers, which focuses on managing, measuring and automating leads through sales and marketing strategies. We give you the best solution to your problems and direct customers to web-based solutions.

We offer the best CRM software, which helps businesses to maintain customer data and customer interaction. It manages a business’ customer relationship. It also manages the business contacts, clients, gain contract and sales lead. We provide best and possible service to our customers, every time they engage with our organization. It helps in producing lead management process as per your organization sales process.

LeadNXT CRM software is the best customer relationship management service. Our software makes your life easier as it takes control of all the process. We satisfy our customers with the leading customer service. Our CRM solutions are the best in cloud computing products, helping companies in all sectors to increase customer satisfaction and gain revenue. It improve you sales, service and marketing effectiveness. We deliver the top-notch experience to our customers. It helps in facilitating faster sales lead distribution.

LeadNXT meets the needs of companies of all sizes. Our lead management and lead tracking gives a complete view of customers. The results are focused on the lead management effort that brings positive change into sales.

Our Sales Management Software helps in increasing the operational efficiency by integrating sales processes across enterprise and extending your sales reach through partners. It helps in managing the sale team and grows your business. It improves sales execution using sales analytics.

The Sales Management software, understands customer’s perceptions. Our service can help your customer relationship management and sales management to new levels of success and improve levels of client retention. We help your customer relationship management and sales management to new levels of success and improve your levels of client retention. Our sales management software is easy to implement and customizable for your business need.

The Sales Lead Management is a marketing strategy to increase revenue and effectiveness for business growth. We help a business to generate its revenue. It focuses on building a ladder of success for businesses through the process of managing sales lead. The process include, developing qualified leads, nurturing leads, distributing them quickly, capturing the source of the lead, then we deploy a CRM solution for a perfect result.